Course summary
- Learn how to apply psychological theory to marketing practice.
- Understand contemporary marketing and consumer psychology.
- Gain hands-on experience through placements and live projects.
- Graduate as a creative, innovative and entrepreneurial marketer.
On this course you’ll gain a challenging business education. You'll cover the breadth of consumer psychology and gain a solid base in marketing – developing the skills and attributes that modern employers expect. When you graduate you'll be ready to enter a range of rewarding marketing positions, or delve deeper into psychology and consumer behaviour Future careers
This course prepares you for a career in
- marketing management
- brand management
- customer insight
- consumer psychology
- marketing research
- communications — either on client or agency side
- creative team leadership
- executive market research
- brand management
Modules
Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances.
You will be able to complete a placement year as part of this course. See the modules table below for further information.
Year 1
Compulsory modulesModuleCreditsAssessmentMarketing Organisations And Society20CourseworkMarketing Research And Employability20Coursework
Positive Psychology20Coursework
Principles Of Marketing20Coursework
Exam
Social
Foreign Language20Coursework
Year 2
Compulsory modulesModuleCreditsAssessmentMarketing Metrics20CourseworkSales And Business Skills20Coursework
Strategic Approaches To Marketing Management20Coursework
Work Based Project: Learning In The
Integrated Marketing Communications20Coursework
Service And Retail Marketing20Coursework
Year 3
Optional modulesModuleCreditsPlacement Year-Final year
Compulsory modulesModuleCreditsAssessmentGo-To-Market In The Digital Environment20CourseworkOrganisational Psychology20Coursework
Strategic Brand Management20Coursework
Exam
The Psychology Of Consumption20Coursework
The Social Psychology Of Digital Media20Coursework
Elective modulesModuleCreditsAssessmentCommunication Concepts For Marketers20Coursework
Foreign Language20Coursework
Relationship Marketing Management20Coursework
My name is Kavisha Prince Anthony, and I always had a dream of studying abroad. Thankfully, that dream came to life since I applied to the Study Advisor. I was able to receive my visa within four days. I also had some visa refusals in the past; I had about six UK visa refusals in the past, but thankfully, it was not an issue since the Study Advisor was able to make things work this time. I highly recommend Study Advisor for your dreams of going abroad, whether it be the UK or any other European country there is.