Central to life in the 21st century, marketing embraces psychology, management, sociology and popular culture. This course introduces you to all these wider fields while drilling down to study buyer behaviour, marketing data analysis, branding, innovation, competition, media channels and communications. You engage with both the theory and practice of marketing, making links between your studies and workplace practice. You also work on practical marketing projects from real companies, learning from professional practitioners.

Our professionally accredited course provides you with the opportunity to take the Introductory Certificate in Marketing qualification awarded by the renowned Chartered Institute of Marketing (CIM), with further exemption opportunities for the CIM Professional Certificate and CIM Professional Diploma.

"I appreciate all the help you’ve given me over the years and would like you to know that you’ve made a huge impact in my life, for which I will forever feel grateful! Thanks for being such great mentors!"
Recent graduate winner of Executive Dean’s award

Why choose this course?

• Industry Expert Panel and constant opportunities with live projects - partner logos listed above
• Study the latest in marketing and communications developments across contemporary contexts, including international business
• Learn from staff with extensive industry experience while working on real marketing projects
• Explore a range of potential career options including sales; brand management; business development; market research; communications; and customer liaison
• Benefit from a degree that allows you to step into a marketing career using your CIM qualification
• Develop your career opportunities with a year’s fee-free placement in industry (see below), building your experience, adding to your CV and helping you make contacts for the future
• If you need a step up into higher education, take the degree over four years and start with a Foundation Year (see below)
• Thriving Marketing Club with external events
• Accredited by Charted institute of Marketing Silver and The Institute of Data & Marketing (IDM)
• The University has been awarded second place in the UK in the 2022/23 People & Planet University Green League (first in England) for commitment to a sustainable teaching environment

This course has the option to be taken over four years which includes a year placement in industry. Undertaking a year in industry has many benefits. You gain practical experience and build your CV, as well as being a great opportunity to sample a profession and network with potential future employers.

There is no tuition fee for the placement year enabling you to gain an extra year of experience for free.

*Only available to UK/EU students.

Units

• Academic Skills For Business (SHR008-1) Compulsory
• Anatomy Of A Successful Marketer (MAR025-1) Compulsory
• Consumer Behaviour (MAR022-1) Compulsory
• Customer Relationship Management (MAR018-1) Compulsory
• Introduction To Digital Marketing And Analytics (MAR020-1) Compulsory
• Principles Of Marketing (MAR001-1) Compulsory
• Using Data To Build Business Practice (BSS004-1) Compulsory
• Brand Management (MAR016-2) Compulsory
• Career In Practice (MAR027-2) Compulsory
• Contemporary Issues In Marketing (MAR030-2) Compulsory
• Digital Innovation And Entrepreneurship (MAR038-2) Compulsory
• Interactive Marketing Management (MAR032-2) Compulsory
• Marketing Communications In The Digital Age (MAR021-2) Compulsory
• Continuing Professional Development (MAR027-3) Compulsory
• Marketing Ethics And Corporate Social Responsibility (Csr) (MAR028-3) Compulsory
• Marketing In A Global Context (MAR014-3) Compulsory
• Preparation For Specialist Research Project (MAR029-3) Compulsory
• Specialist Research Project (MAR030-3) Compulsory
• Topical Marketing Communications Practice (MAR031-3) Compulsory

i*international students are eligible of receiving the vs's scholarship of 1000GBP