Are you ready to make a significant contribution to the dynamic global sports industry? Our Sports Business Management course has enabled graduates to step into work for a wide range of UK and international sports organisations.
Our course will develop and enhance your business management knowledge and skills. It’s completely taught within the sports context, by staff with sports management and consultancy experience.
Our strong philosophy for this programme is that it’s intellectually and academically stimulating, but also clearly focused on the vocational needs of the sports industry.
We’d like you to challenge and develop existing practices.
Why study with us
- Sport is a multi-billion-dollar industry and the content of our course is reflective of the global context in which sports organisations operate.
- Learn about life in the sports industry through guest lectures. The Premier League and professional rugby clubs are just some of our speakers.
- Our course team have a wealth of experience both within academia and in the sports industry. You’ll be taught by academics who are actively researching and publishing.
What you'll do
- An integral part of this course is relating theory to practice and we’re flexible, as this can be undertaken in new sports industry settings or in your current workplace.?
- You’ll work with a range of external sporting agencies and this networking opportunity is invaluable for your future.
- You’ll have the opportunity to complete a final dissertation, or opt to write a journal article, with a view to it being published in a relevant academic or trade publication.
Module overview
Compulsory modules
• TL4024: Principles and Practice of Sports Marketing
• TL4039: Sport Business and Strategic Thinking
• TL4041: Sport Operations and Legal Aspects of Sport Business
• TL4042: Sport Economics and Finance
• TL4054: Professional Development for Sport
• TL4187: Research Methods for Sport
Optional modules
• TL4060: Independent Study Project for Sport
• TL4186: Dissertation for Sport
Course delivery
Following the pandemic, we have found that some courses benefit from a blended learning and teaching approach. Therefore, the majority of your teaching will be face-to-face on campus aside from a small amount of online teaching where we have learnt it works best.
Every effort has been made to ensure the accuracy of our published course information. However, our programmes are subject to ongoing review and development. Changing circumstances may cause alteration to, or the cancellation of, courses. Changes may be necessary to comply with the requirements of accrediting bodies or revisions to subject benchmarks statements. As well as to keep courses updated and contemporary, or as a result of student feedback. We reserve the right to make variations if we consider such action to be necessary or in the best interests of students.
Our School has strong links with a large number of sports organisations, including professional sports teams and public and private sector sports providers.
We regularly invite guest speakers from industry to speak on this course. This is a valuable opportunity for you to meet potential employers and learn about life in the sports industry.
Guest lectures have been given by representatives of The Premier League, The Football League, Wigan Warriors Rugby League Club, Bolton Wanderers Football Club, St Helens Rugby League Club, David Lloyd Leisure and Preston City Council.
The course team are currently working with the Chartered Institute for the Management of Sport and Physical Activity as part of their consultation on accreditation of HE courses.
Future careers
Our Sports Business Management programme will prepare you for a career in the industry within a private, commercial, public or voluntary sector in a range of management and academic roles.
Our graduates have gone on enjoy successful careers in high profile sports organisations. Here are just a few examples:
- Media Marketing Manager at Manchester United Football Club
- Regional Events Officer (North West) at British Cycling
- Regional Sports Co-ordinator (West Midlands) at British Colleges Sport
- Head of Marketing at Swiss Cycling
- Junior Planning & Insight Manager at McCann Erickson

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