On our Business & Marketing Foundation Entry course you’ll develop core business skills in key areas. These include problem-solving, team work, communications, and data analysis. All of these are skills you need to succeed in the marketing industry.
The Foundation Entry degree is ideal if you don’t have the formal qualifications but have the desire to study business & marketing. The course is structured in a way that enables you to progress to Honours degree level after completing the foundation year.
You’ll understand how organisations operate and the importance of effective marketing. By the end of the programme, you’ll be an independent learner with the skills, knowledge, and experience to make informed decisions about your future career.
Why study with us
- Business Management and Marketing courses ranked first for student satisfaction in the North West (The Complete University Guide subject ranking 2022).
- Our course content is dynamic, and it evolves as business issues change - you’ll gain the skills to succeed in a changing world.
- As you progress, you’ll put theory into practice. You'll have the option of taking a one-year paid placement, short-term internships, or some volunteering.
What you'll do
- Interactive workshop sessions will develop you as an independent student. You'll develop a specific research project through survey design and analysis.
- You'll be taught by industry-experienced lecturers through a combination of seminar sessions.
- Regular guest speakers will give you a perspective from some of today’s leading business minds.
Module overview
Year OCompulsory modules
• BMC001: Enterprise and the Entrepreneur
• BMC002: Managing Business Information
• BMC005: Study Skills for Success
• BMC006: Contemporary Business in Context
Year 1
Compulsory modules
• BM1001: Creativity, Enterprise and Scholarship
• BM1005: Business Landscape
• BM1012: Consumer Behaviour
•
BM1013: Introduction to Business and Marketing
Year 2
Compulsory modules
• BM2003: Business Futures
• BM2005: Digital Marketing
•
BM2017: The Responsible Marketer
• BM2018: Applied Marketing Principles
Year 3
Compulsory modules
• BM3001: Business Strategy
• BM3009: Contemporary Issues in Sustainability
•
BM3022: Consumer Psychology and Neuromarketing
Optional modules
• BM3006: Running Your Enterprise
• BM3010: Doing Business in Emerging Markets
•
BM3023: Consultancy Project in Business and Marketing
• BM3025: Contemporary Digital and Media Markets
Course delivery
Following the pandemic, we have found that some courses benefit from a blended learning and teaching approach. Therefore, the majority of your teaching will be face-to-face on campus aside from a small amount of online teaching where we have learnt it works best.
Every effort has been made to ensure the accuracy of our published course information. However, our programmes are subject to ongoing review and development. Changing circumstances may cause alteration to, or the cancellation of, courses. Changes may be necessary to comply with the requirements of accrediting bodies or revisions to subject benchmarks statements. As well as to keep courses updated and contemporary, or as a result of student feedback. We reserve the right to make variations if we consider such action to be necessary or in the best interests of students.
Future careers
This Foundation Entry programme has an equal focus on business and marketing. Because of this, our graduates are highly employable, in a wide range of business areas. These include industry, commerce and the public sector.
Do you want to be an entrepreneur or are you more interested in a management position? A business and marketing degree can help you develop the essential skills required for either role.
You'll learn how to negotiate and how to develop a formal marketing plan. Discover how to analyse data to help you form better financial or marketing strategies.
A degree in business and marketing can give you the knowledge that could otherwise take years of work experience to gain. Get detailed insights into different industries, market trends and industry reports.
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