Develop your marketing expertise to succeed in the rapidly changing world of business. Discover the role of business in society. Develop the principal skills and attributes needed to succeed in the marketing industry.
On the BSc (Hons) Business and Marketing degree, you’ll learn how companies operate in competitive markets. You'll also learn how they effectively communicate with consumers.
This course is accredited by the Chartered Institute of Marketing (CIM). They are the leading professional body for marketers.
You'll learn about contemporary business and marketing challenges and opportunities. Combining academic expertise with industry-leading guest speakers, you'll explore career pathways in the marketing industry. And you'll discover various opportunities within business functions.
You'll have the opportunity to develop knowledge of the key functions of business and marketing. Learn the methods utilised to effectively understand and communicate with consumers. The BSc (Hons) Business and Marketing degree provides insight into the key principles of marketing. This includes consumer psychology, responsible marketing and digital marketing tools and techniques.
Throughout the course you will develop key industry focused skills. This includes analytical evidence-based decision making. You'll learn tools and techniques for effective consumer engagement. You'll develop business strategies to effectively engage with challenges and opportunities.
We are committed to building a more sustainable and harmonious world. You'll explore and strategise the successful implementation of the United Nations Sustainable Development Goals (SDGs).
Why study with us
- Our Business, Management and Marketing courses are ranked 1st for student satisfaction in the North West. According to Complete University Guide – subject ranking 2022.
- Receive CIM professional qualification exemptions upon graduation, enhancing your employability. Our graduates are amongst the best in the UK. They have won the highly prestigious Chartered Institute of Marketing “The Pitch” five times.
- Realise your business ownership dreams through our links with the university’s Propeller Team. They help you build a business and get funding and expert guidance to support its development.
What you'll do
- Combine two disciplines to develop knowledge of business and marketing. This will advance your global career prospects.
- Enjoy the academic expertise of highly qualified tutors and industry leading guest speakers. You will build your network and get insights for future career progression.
- Designed with employability at its core, this course also allows you to take a 48-week paid placement. Develop practical industry experience, giving you a springboard for your career ambitions.
Module overview
Year 1Compulsory modules
• BM1001: Creativity, Enterprise and Scholarship
• BM1005: Business Landscape
• BM1012: Consumer Behaviour
• BM1013: Introduction to Business and Marketing
Year 2
Compulsory modules
• BM2003: Business Futures
• BM2005: Digital Marketing
• BM2017: The Responsible Marketer
• BM2018: Applied Marketing Principles
Year 3
Compulsory modules
• BM3001: Business Strategy
•
BM3009: Contemporary Issues in Sustainability
• BM3022: Consumer Psychology and Neuromarketing
Optional modules
•
BM3006: Running Your Enterprise
• BM3010: Doing Business in Emerging Markets
• BM3023: Consultancy Project in Business and Marketing
• BM3025: Contemporary Digital and Media Markets
Course delivery
Following the pandemic, we have found that some courses benefit from a blended learning and teaching approach. Therefore, the majority of your teaching will be face-to-face on campus aside from a small amount of online teaching where we have learnt it works best.
Every effort has been made to ensure the accuracy of our published course information. However, our programmes are subject to ongoing review and development. Changing circumstances may cause alteration to, or the cancellation of, courses. Changes may be necessary to comply with the requirements of accrediting bodies or revisions to subject benchmarks statements. As well as to keep courses updated and contemporary, or as a result of student feedback. We reserve the right to make variations if we consider such action to be necessary or in the best interests of students.
Future careers and industry links
The Lancashire School of Business and Enterprise has an extensive network of industry links. This provides our students with critical insight and employability prospects. Our wide-ranging network of generous alumni are also a key source of support and industry knowledge for the benefit of our students.
Our students have gone on placements with high-profile employers, including:
- Aldi
- Marks and Spencer
- Rolls Royce
- BAE
- Disney
- Euro Garages
- IBM
- ASOS
- Adidas
- L'Oréal
My name is Kavisha Prince Anthony, and I always had a dream of studying abroad. Thankfully, that dream came to life since I applied to the Study Advisor. I was able to receive my visa within four days. I also had some visa refusals in the past; I had about six UK visa refusals in the past, but thankfully, it was not an issue since the Study Advisor was able to make things work this time. I highly recommend Study Advisor for your dreams of going abroad, whether it be the UK or any other European country there is.