Study a CIM-accredited Marketing and Business degree at Abertay. With our outstanding industry links, you will learn how marketing really operates through expert guest speakers, projects that tackle real world business problems, work placements, sales pitches and offsite visits.
Programme Overview
Develop highly-relevant marketing knowledge and skills for the digital era, including social media marketing, brand management, market research and creative design using problem-based learning.
Choose a degree designed to develop your marketing knowledge and skills for the digital era. It’s a great way to start building your career as a professional marketer and manager.
We will teach you how to understand different markets, manage customer relationships and communicate your brand strategy effectively. And you’ll learn about business decision making, functions and challenges, making you a highly effective manager.
Excellent industry links
Using our outstanding industry links, this CIM-accredited degree will teach how businesses really operate through expert guest speakers, projects tackling real life business problems, work placements, sales pitches and offsite visits. You’ll work on projects for organisations such as:
- Royal Bank of Scotland (RBS)
- British Telecom (BT)
- Heineken
- Michelin
Focussed squarely on employability, this degree gives you a thorough grounding in marketing and business for today’s ever changing world. Our marketing students graduate with a passion for innovation, teamwork, creative thinking and the ability to solve real-world business challenges. We prepare you for a great career, and a great future.
How the Course Works
It’s flexible
Tailor what you study to suit your own interests and career aspirations. This degree is part of a larger portfolio of 12 courses covering business, accounting and marketing.
The first two years cover a common curriculum including the basics of business, accounting, and marketing. This means there’s the flexibility to swap between all of or some of the courses depending on when you join.
The course options within the Marketing stream are:
- BA (Hons) Marketing & Business Management
- BA (Hons) Digital Marketing & Business Management
- BA (Hons) Digital Marketing with Events Management
Joining us in Year 1: You can choose to specialise within Marketing, add one of the extra subjects above to it, or even move to an accounting or business course in year 2. In year 3 you can still move within any of the courses in the Marketing stream.
Joining us in Year 2 or 3: You can transfer within the Marketing stream at the start of both years.
Shape your own learning journey
Our academics will provide advice and full support about transferring, and help you choose your modules as you progress through the years.
Your chosen specialism will be reflected in your degree title e.g. BA (Hons) Marketing with Events Management - or if you choose not to specialise, you will graduate in BA (Hons) Marketing and Business.
Transfering between the courses is straightforward, so only apply for one of them.
Learning and Assessment
You’ll be assessed via a combination of methods:
- Portfolio projects
- Presentations
- Examinations
- Group work
- Simulations
- Work assessments.
We also have international partner institutions, from the US to Asia, and all stops in between, where you can study in English for a term or a year. This is an excellent opportunity to boost your CV, as it shows your willingness to experience different cultures and methods of working.
Accreditations
This degree is accredited by the Chartered Institute of Marketing (CIM). It's a mark of the quality and the valuable skills our marketing students gain. Successfully completing the course takes you partway towards a professional CIM qualification.
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