BUSINESS MANAGEMENT (ENTREPRENEURSHIP) BA Honours
Course summary
Are you ready to unlock your potential to create, innovate and bring business ideas to life? This exciting degree is designed to equip you with the skills, knowledge, ability and commercial insight to take concepts from inception to implementation, turning ideas into new products or services in today’s fast-paced world of business.
What better way to develop your entrepreneurial skills than to learn from the people who’ve done it successfully – from the likes of Dragons Den’s Levi Roots or Founder/Chairman of State of Flux Alan Day, to name just two of our key supporters. They and others regularly contribute to the programme through guest lectures or real projects, which have previously included creating a business concept using market intelligence from Mintel and devising a strategy to expand the customer base software for State of Flux, a global procurement and supply chain consultancy.
You’ll be taught by staff who have established or run their own businesses, and bring professional experience in marketing, IT, retail, project management, talent development, leadership and management. They have worked in various roles for Cable and Wireless, Coca-Cola, Capital Be, the NHS, Pendragon (subsidiary of Jaguar Cars), Visa International and IBM, to name just a few.
Course content is designed to provide you with an understanding of the theories and practices of entrepreneurship; the factors that influence success or failure from the role of the market to creativity, innovation and knowledge.
In addition, you’ll gain a broad-based understanding of business management and essential knowledge of accounting, risk management, data analysis, marketing, HR, supply chain and business ethics. This will prepare you to take the lead on product and business development either in your own business or for existing small, medium or large employers all over the world.
Our graduates have gone on to work as transformation analysts, business growth strategists and managing directors, while others are responsible for establishing a range of highly successful businesses, including Serena Sartorial, which provides bespoke Italian fashion. Some, like Andreas Tassitro for example, have gone on to become serial entrepreneurs. Founder and the first President of the University’s Entrepreneurial Society, Andreas started the Green Van Company in Switzerland whilst studying and is now Founder and CEO at Foodetective.
CAREERS
Our emphasis on learning through practice means that you will graduate with the breadth of knowledge and capabilities to respond proactively and creatively to contemporary business issues and challenges. Throughout the course, you’ll also develop a range of transferable skills highly prized by employers, such as critical evaluation, self-direction, professional presentation, team working, leadership, communication and problem-solving.
This course is designed to prepare you to become a business leader, an entrepreneur or seek employment in SMEs, blue-chip organisations, the public, private or third sector. Possible areas of work include graduate training schemes, financial services, sales and marketing, and management consultancy. You will graduate with knowledge and professional skills, and a heightened sense of commercial awareness that will be immediately transferable in a business environment. Many of our students go on to postgraduate study here and at a range of other universities.
The University's Careers and Employability Service has built up a network of over 3,000 employers around the world, helping all our students explore and connect with exciting opportunities and careers.
Industry links
As one of London’s leading centres for business education based in the heart of London and its political, media and financial services scene, we have excellent links with industry. As well as the many successful alumni who have set up their own businesses, the teaching team maintains ongoing links through membership with a number of professional bodies, such as the Guild of Entrepreneurs, Psychology of Entrepreneurship and Small Business (PES), Institute for Small Business and Entrepreneurship (ISBE), Academy of Marketing, Association for Consumer Research, Society for Business Ethics and Higher Education Academy.
A number of entrepreneurs regularly contribute to the programme in a variety of ways. Levi Roots is one of our key supporters and visits our University once a year. Alan Day, Founder and Chairman of State of Flux, Ian Smart, ex-partner at Grant Thornton, Ann-Marie Dryden, owner of Dryden Estates and Ben Anderson of Land Securities all contribute to our World Cafes, competitions and challenges, mentoring sessions and other aspects of our programme.
Job roles
This course will prepare you for roles such as:
- Business adviser
- Business development executive
- Entrepreneur
- Management consultant
- Managing director
- Project manager
Graduate employers
Graduates from this course have found employment at organisations including:
- BT
- Crowd Velocity Ltd
- DGL Group
- DJL Fitness
- EE
- Exposed Media
- Foodetective
- Green Van Company
- Outline Management
- Paris Kyri Gowns
- Sixteenth
- Veano
- Yull Shoes UK

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