FASHION MARKETING AND PROMOTION BA Honours
Course summary
Our course in Fashion Marketing and Promotion has been designed to cater for creative, passionate and motivated students who want to pursue a creative degree within the fashion industry and develop a solid understanding of business in our digital era.
The fashion promotion industry offers some of the most attractive jobs in the industry and our course allows you to experience the wide spectrum of this field. The course will also give you a much better understanding of how you could use your strengths to achieve your future ambitions in the arena of fashion promotion.
Our aim is to help you realise your potential by directing you to the areas that are of greatest interest to you, both for your studies and in the future.
We’ve developed this course with expertise from the industry in order to respond to the changing needs of fashion brands in our current innovative fashion industry landscape. Our industry experts are increasingly looking for creative and digitally literate fashion business graduates to help drive their marketing and promotion strategy across multiple customer touchpoints. This course is designed to develop your creative, technical and business skills on a commercial level.
During your three years on the course, you'll be introduced to a wide range of fashion promotion and marketing projects, including trend, creative marketing and communication, branding, styling, visual merchandising photography, film and media, visual merchandising, branding, strategic marketing, digital creation and new development in social media.
You'll also have the opportunity to apply for a semester abroad during your second year of study at one of our partner institutions. Our exchange programme is designed to equip you with the creative skills, knowledge and practical experience, along with the development of a professional character that is key to successful employment.
Career development
Our course is designed to set high standards for professional achievement in the fashion marketing and promotion industry roles and prepare you for the challenge and opportunity of a multi-skilled portfolio career.
Our Fashion Marketing and Promotion BA will develop the creative, academic, digital, practical and commercial skills required for the fashion marketing and promotion role, however, students are also equipped for careers in advertising, graphics, PR, branding, styling and trend forecasting, and e-commerce, retail management.
Employment areas
Our students graduate with the skills to work in all areas of fashion marketing and promotion. Common areas include:
- Advertising
- Branding promotion
- Creative marketing
- Digital marketing
- Public relations
- Styling
- Trend prediction
- Visual merchandising

My name is Kavisha Prince Anthony, and I always had a dream of studying abroad. Thankfully, that dream came to life since I applied to the Study Advisor. I was able to receive my visa within four days. I also had some visa refusals in the past; I had about six UK visa refusals in the past, but thankfully, it was not an issue since the Study Advisor was able to make things work this time. I highly recommend Study Advisor for your dreams of going abroad, whether it be the UK or any other European country there is.