DIGITAL MEDIA BA Honours
Course summary
The University of Westminster is a pioneer in media education, introducing the first Media Studies degree to the UK. Our expert knowledge and ties to industry have inspired the new Digital Media BA, designed to prepare you for the media roles of the future.
Our Digital Media course will show you how to create and share your message professionally across any digital platform so you can truly connect with your audience. The course is flexible, giving you the time and space to explore different aspects of digital media. All students gain skills in content creation, digital media production, storytelling, and research, alongside a critical appreciation of the role of media in society. Students then build on these practical skills and conceptual insights by choosing a specialism which reflects their interests and aspirations.
At the end of the first year, you will be able to choose from pathways in Media Production, Communication, Public Relations and Advertising, and Journalism. You will have the opportunity to learn from industry professionals throughout the course and can benefit from our industry links by opting to complete a work placement year. Alternatively, you might decide to expand your educational experience by studying aboard between Years 2 and 3. You will also have access to our award-winning Careers and Employability Service with its network of over 3,000 employers.
This up-to-date blend of skills and knowledge will equip you to work successfully in a wide range of sectors and professions in digital media and beyond. Whether you want to work for a leading multinational, a start-up, a media outlet, the public sector or to launch your own company, this course will give you the broad expertise alongside the specialist knowledge you need, both when you enter the job market and into the future.
Industry links
We offer our students strong industry connections to employers across a wide range of digital media industries in London, one of the two pre-eminent global centres for the media. You will also benefit from access to our internationally renowned research academics, members of our Communication and Media Research Institute (CAMRI), whose work is at the cutting-edge of research exploring the implications for digital and legacy media of issues such as globalisation, activism, artificial intelligence and fake news.
Work experience
Work-based learning is provided through the core module Working in Digital Media 1 in Year 2. You’ll be able to choose to take an optional sandwich year between Years 2 and 3, with a maximum 40-week placement to develop your employability skills, and boost your CV with relevant work experience. A sandwich year coordinator will help students identify placements through leveraging our industry contacts via our Careers Advice teams, Creative Enterprise Centre and the School Employers’ Panel, but it is ultimately the student’s responsibility to find a placement.
Job roles
Graduates have the practical and conceptual skills to work flexibly in a broad range of digital media roles, such as:
- Digital content manager
- UX designer
- Digital storyteller
- Social media strategist
- Digital marketing specialist
- Online journalist
- Public relations officer
Graduate employers
Graduate from this course will be able to find employment in a wide range of sectors and professions, including government and the not-for-profit sector as well as the creative industries.
Our graduates are able to work independently as well as collaboratively in roles that demand advanced communication and research skills, such as consultancy, research, administration and management. The programme also enables graduates to continue on to further postgraduate study.
Graduates from our media and communication courses have found employment at organisations including:
- Ogilvy
- McKinsey Consulting
- Sky TV and Online
- BBC TV News, Online and World Service
- Royal College of Art
- ITN
- The Guardian
- Financial Times
- Elle Magazine
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