Course information

We live in a rapidly changing world, and none more so than the world of media and communications. The rise of digital media, social media and streaming services has seen the landscape change like no other, but the fundamentals of effective communication and storytelling remain constant. At the heart of effective communication is both the ability to tell an engaging story and to ensure it reaches and resonates with its target audience. Our Bachelor of Media and Communications will equip you with the necessary tools to achieve both objectives, and help you forge a career in the media and communications industry, no matter how the landscape changes in the future.

Why study the Bachelor of Media and Communications with UNE?

This degree will help prepare you for a career in a range of industries, including digital media, advertising, news, the television industry, national and international film, documentaries, rhetoric and public affairs, and publishing and editing.

There are two areas of specialisation to choose from in the Bachelor of Media and Communications: Media and Culture; or Writing and Publishing. Our course offers options to examine:

• film studies, from Australian cinema to Hollywood
• television studies
• the creative industries
• news media
• advertising
• digital and social media
• screen adaptations
• creative and professional writing
• publishing and editing.

What makes our course different?

In addition to your choice of specialisation, UNE’s Bachelor of Media and Communication prepares you for positions in a range of media careers. You’ll get to:

• Learn from lecturers and tutors who have years of industry and/or research experience in the field.

• Gain real-world industry experience via our Work Integrated Learning Program, an opportunity to develop skills and apply your academic knowledge in a relevant professional setting and have it count towards your degree while improving your employability.

• Choose to study on campus or completely online, at home in your own time.

UNE is Australia’s oldest regional university and a pioneer in the delivery of distance education. Year after year, students award us 5-star ratings for Overall Experience and Student Support in The Good Universities Guide, so no matter whether you choose to study online or on campus, you are in very good hands.

Course structure

To qualify for the award a candidate must pass units to the value of 144 credit points with not more than 60 credit points at 100-level and at least 36 credit points at 300-level, with a maximum of 12 credit points at 400-level.

Your career

Graduate with greater knowledge about the media, how it works and how it has evolved. You’ll have gained diverse communication and analytical skills and be equipped to adapt to any rapidly changing workplace.

Career options for graduates include:

• journalism
• radio and television
• public relations, marketing and advertising
• social media
• corporate writing
• public sector research and administration
• communications strategy
• marketing messaging.

Course outcomes

This course equips students with broad and coherent knowledge and skills in the rapidly changing field of media and communications. Students may choose a 'Media and Culture' or 'Writing and Publishing' major. They learn methods and techniques of film studies, television studies, news media, digital and social media, adaptation, creative and professional writing, and editing and publishing. The course enables students to apply knowledge and skills in professional work or further studies in media and communications.

learning outcomes

• demonstrate coherent and in-depth knowledge of the disciplinary field of media and communications across local and global contexts, including the practices, languages, forms, materials, technologies and techniques studied in this field

• demonstrate knowledge and applied understanding of the disciplinary methods of media and communications, including its rationales, themes, concepts, theories and interdisciplinary dimensions

• identify and apply appropriate research methods for gathering, interpreting, analysing and evaluating ideas and information from a variety of sources, and for developing and synthesising knowledge

• select and use appropriate communication technologies, forms, styles and techniques to investigate problems and present ideas and arguments coherently for specific purposes and types of intended audience

• adapt and apply knowledge and skills with initiative, to plan and develop projects, solve problems and make decisions in scholarship and/or professional practice; and

• work independently and collaboratively, with an understanding of social, cultural and ethical contexts in further learning and professional practice related to media and communications.