Interactive Media Management at Centennial College prepares students for various user experience design, project management and communications roles in multiple industries. Graduates possess the ability to develop digital strategy, create compelling content, intuitive design interfaces, conduct user research and execute digital projects.
You'll find this graduate certificate program facilitated through the School of Communications, Media, Arts and Design at the Story Arts Centre. The program aims to create exemplary professionals with interpersonal and ethical decision-making skills. Interactive Media Management alumni excel in diversified industries, including mass media, digital entertainment, creative agencies, corporate communications, game studios, marketing and advertising firms, non-profit, education, health, government organizations and software design firms. Moreover, freelancing and creating small business opportunities are also successfully pursued by graduates.
Your courses will teach you how to plan all elements of an effective interactive digital experience, starting with assessing your audience to accommodating their needs through interface design. By the end of the program, students work on two real-world client-driven projects and publish their digital portfolios.
The interactive digital media industry is booming, and the demand for interactive media management experts continues to grow. To help meet this demand, this collaborative and project-driven program will emphasize:
- Digital Strategy
- UX Design
- Content Strategy and planning
- Interactive storytelling
- Analytics
- Digital project management (gant charts, budgets, project management, agile methodology)
- Researching and surveying the interactive media management landscape
Future Alumni
Where do program graduates go? With a combination of creative and practical skills, alumni are well-positioned as the interactive media professionals of the future. Alumni work in all aspects of the interactive media industry both in Canada and internationally.
Some of the Interactive Media Management program's alumni include:
- Angelique Abranches, Interface Architect, Shaw Media
- Christine Hanson, User Experience Architect, Critical Mass
- Guilherme Chee, Interactive Designer at Electrolux (Brazil)
- Jaimie Lerner, Digital Content Producer, Indie88
- Danielle Williams, Web Content Coordinator, The Shopping Channel
- Matthew Flanagan, Digital Content Coordinator, Movie Services at Bell Media
- Miguel Martinez, Pipeline Technical Director, Atomic Cartoons
- Laura James, Digital Content Producer & Strategist; CEO at Mulberry Media Interactive
- Rebecca Milner, Community Manager, OneMethod
- Andrew Rajaram, UX Architect, OneMethod
Program Highlights
- One Individual Project - Design your interactive project: from generating concepts to designing hi-fidelity prototypes.
- Two Work Experiences - Students get industry work experience through Storyworks and a 9-week Field Placement.
- One Portfolio - Students publish their digital portfolio in the final semester and showcase their work in an industry-style trade show.
- Infinite Possibilities - The program prepares you for various user experience design, project management, and communications roles in various industries.
Semester 1
- In the first semester, you will gain fundamental skills in analyzing, designing and creating interactive user experiences. As a result, you'll acquire a solid understanding of UX elements, emphasizing content and audience analysis, UX strategy, wireframing, practical coding, A/V production, and management skills.
Highlights
- Storyworks - This course provides students with practical experience in their field through work on real-world client projects. The outcome of these projects often becomes a highlight in the student portfolios.
Semester 2
- You will spend the second semester working on your senior project while applying advanced learning in business, analytics, technology and planning documentation.
Highlights
- Senior Project - Students work on individual interactive projects, applying the conceptual, technical and production skills they have acquired. These extraordinary interactive media projects often become entrepreneurial ventures for program graduates.
Semester 3
- In your third and final semester, you will learn to pitch and present interactive media projects and polish your entrepreneurial skills before working in the industry during your field placement.
Highlights
- Portfolio Development: Students put together their best work with guidance and input from faculty to ensure it meets industry standards.
- Field Placement: Students are provided with a meaningful work experience in an appropriate industry area, allowing them to demonstrate their learning in an industry environment. Students can also choose to pursue a personal entrepreneurial endeavour.
Career Outlook
- UX designer
- UX researcher
- Product designer
- Content strategist
- Digital strategist
- Social media manager
- Project manager
- Front end developer.
Areas of Employment
- Interactive and game studios
- Advertising agencies
- Marketing companies
- PR agencies
- TV broadcasters
- Radio stations
- Content production companies (video, animation)
- Government, financial and tetail sectors
- High-tech industries
- Freelance production/strategy
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