The Lifestyle Media program is a one-of-a-kind graduate certificate offering designed to train specialized media professionals who are at the hub of lifestyle media.
In this media program's courses, you'll effectively collaborate with real-world industry partners, clients and audiences to produce quality content for web, social media and traditional media platforms. You'll also gain the skills to work entrepreneurially using contemporary digital media platforms and technologies to market yourself as an independent brand.

Lifestyle communicators are subject-matter experts who can take their passion and depth of knowledge to reach behind the scenes and share these worlds with audiences who want to learn and be entertained. Successful lifestyle communicators influence trends and tastes and can become trusted reliable information sources.

Program Highlights

• The interdisciplinary Lifestyle Media curriculum will include writing, visual communications, social media and entrepreneurship.
• You'll gain the ability to develop sector-specific expertise in areas such as fashion, beauty, food and health.
• There will be a strong focus on social media and web production, including analytics and measurement.
• You'll participate in an industry field placement in an area of your interest.

Career Outlook

• Spokesperson
• Columnist
• Freelance producer
• Freelance writer
• Content marketing specialist

Areas of Employment

The vibrant industries that produce consumer goods and services for this sector — as well as the media that communicate their messages — are increasingly specialized and targeted.

You will be prepared to find entry-level positions within the established lifestyle media industry as staff and freelance content creators covering subjects such as food, beauty, fashion, décor, architecture, entertaining, health, fitness, garden, family, relationships, personal finance, consumer technology and travel.

You can work toward a career as an expert for one or more niches of this vast media field — serving as a spokesperson, columnist, freelance producer and writer to serve existing or create new print, television, web or multimedia productions.