The Business School will be offering a variety of delivery modes for new students in all programs.  These can include, asynchronous learning, synchronous learning, hybrid, and on-campus deliveries, including evenings and weekends.

Marketing – Digital Engagement Strategy is a business graduate certificate program that will provide you with the digital marketing skills required in today’s business world. You'll learn to analyze trends in technology, derive insights from data, design content management strategies, and execute plans across paid, owned and earned media. You'll also gain insight into how to develop and evaluate digital marketing strategies to maximize customer engagement and create meaningful interactions in support of business growth.

Experiential learning opportunities with a marketer, a retailer or an agency serving clients will be included in this college marketing program. These experiences will allow you to improve your leadership, entrepreneurial, organizational, project management and teamwork skills, while effectively applying learning in a real-world environment.

As part of the program's coursework, you'll be eligible to earn industry certifications such as Google Ads, Google Analytics as well as prepare for the Facebook Blueprint certification. Additionally, the core skills you develop may be converted into PDU credits towards an Online Marketing Certified Professional (OMCP) designation.

To Learn more, check out these blog posts about our industry partners and PAC members:

• Christos Nikitopoulos, Head of Agency Development at Google (previous PAC member and PAC chair).
• Kelly Seawright, Digital Platforms Manager at Mercedes-Benz Canada.

Please note: This program will make use of the blended delivery method and will encourage accessing online tools through Centennial's Bring Your Own Device program.

Career Outlook

• Marketing Manager
• Online Marketing Professional
• Digital Marketing Specialist
• Digital Media Planner
• Manager Performance Marketing
• Web Analytics Specialist

Education Pathways

Start in our Post-graduate Certificate program, end with a degree! Successful graduates of this Marketing - Digital Engagement Strategy program have the opportunity to apply their credits toward further study at the graduate degree level. Listed below are the degrees from partnering institutions that are available for this program.

Please note that each partnership has a specific minimum grade requirement in order to qualify for transfer credits, which are assessed by the receiving institution.

Please visit our website at www.centennialcollege.ca/admissions/applying/education-pathways/outbound-pathways for more information on articulation agreements.

For pathways to Ontario post-secondary institutions, please view ONCAT.