The Business School will be offering a variety of delivery modes for new students in all programs.  These can include, asynchronous learning, synchronous learning, hybrid, and on-campus deliveries, including evenings and weekends.

Centennial College's Marketing Research and Analytics program will position you at the forefront of a cutting-edge job market in which organizations have oceans of data available to them, but struggle to make sense of it while marketing becomes increasingly data-driven. As a result, there is a large and growing demand for trained researchers who can harness the power of big data, using the latest tools and analytical techniques to uncover new insights and drive businesses forward.

This business graduate certificate program will combine advanced courses in marketing research and big data analytics with training on leading commercial technologies and platforms as well as the opportunity to gain in-demand industry certifications.

Your courses will equip you with knowledge, skills and training in leading business intelligence and marketing research technologies and tools used in the field. They will include SAS Enterprise Guide and SAS Enterprise Miner, Environics Analytics Envision (used to develop comprehensive profiles of selected target markets), SPSS, Tableau (the leading data visualization software), Excel and XL Miner.

Upon graduation, you'll receive an Ontario Graduate Certificate from Centennial College, plus certificates of recognition from SAS and Environics Canada

Program Highlights

• The Marketing – Research and Analytics program combines marketing research principles and skills with cutting edge "big data" analytics techniques to equip you with the training required to deliver insights and strategies to help organizations make smarter and more impactful business decisions.
• There is extensive use of learner-centered approaches such as case studies, simulations and project-based learning, with a focus on developing project management, teamwork, analytical thinking, report writing and presentation skills.
• Hands-on learning covers areas such as questionnaire design, data manipulation, quality control, statistical output and program development.
• There is a strong focus on applying marketing research and analytics to strategic marketing decision-making.
• In the second semester, you develop and implement a capstone project that will integrate and apply your learning.
• In addition to market research technologies, you also have access to the full suite of Microsoft products, including Microsoft Excel, XL Miner, Access and PowerPoint.

Career Outlook

• Marketing research specialist or analyst
• Research analyst
• Marketing research and intelligence coordinator
• Market intelligence specialist or analyst
• Customer insights analyst
• Consumer research manager
• Business intelligence analyst
• Market research analytics manager
• Web marketing analyst
• Customer experience analyst
• CRM analyst
• Direct response analyst
• Digital marketing analyst
• Social media analyst
• Data and analytics specialist
• Business analytics specialist
• Loyalty program analyst
• Sales analyst
• Marketing strategy analyst

Education Pathways

Successful graduates of the Marketing – Research and Analytics Graduate Certificate program have the opportunity to apply their credits toward further study at the degree level.