OVERVIEW
- Make a positive social impact on business as an individual and part of a team in government, for-profit and for-purpose businesses. Select a major area of specialisation and combine it with your core business studies to become a business innovator and learn how to think like an entrepreneur. Plus, there are no exams except where required for professional accreditation.
YOUR MAJOR
- Develop the type of fresh thinking required to build, launch and scale a start-up business or social venture. In this major, you'll discover how to differentiate an idea from a real opportunity and use innovation theory to maximise that opportunity. You'll also undertake hands-on learning, learn how to create desirable, viable business models, develop your strategic thinking and planning skills, learn to interpret sales and marketing opportunities, build a team and source capital funding.
YOUR INDUSTRY EXPERIENCE
Bolster your CV with real industry experience while you study through our Work Integrated Learning programs – a guaranteed part of all our bachelor degrees. This can include placements, internships or industry-linked projects.
LEARNING SKILL
- CVP (customer value proposition canvas) and BMC (business model canvas)
- Design thinking
- Pitching and fundraising
- Professional networking
- Start-up planning
- The entrepreneurial process (opportunity recognition, evaluation and exploitation)
YOUR CAREER OPPOURTUNITIES
- Business owner
- Entrepreneur
- Venture capital analyst
- Change manager
- Market researcher
- Product developer or manager
STUDY STRUCTURE
FIRST YEAR
SEMESTER 1
- Financial Information for Decision Making
- Economics for Business Decision Making
- Contemporary Management Principles
- Marketing and the Consumer Experience
SEMESTER 2
- Design Thinking and Teamwork
- Business Digitalisation
- Business for Sustainability, Social Change and Impact
- Entrepreneurship and Opportunity
YEAR 2
SEMESTER 1
Creativity and Innovation
Lean Startup Springboard
SEMESTER 2
Toolbox for Prototyping and Interdisciplinary Collaboration
Startup Funding and Investment
YEAR 3
SEMESTER 1
Business Practice Core Option
SEMESTER 2
Industry Consulting Project
Launching New Ventures
Startup Ecosystems in Action
