You will be the voice of change, driving innovation, being part of a team sport where the rules change every day.

This makes marketing a challenging career that will test you in many different areas. That’s what we love about it, and our course is designed to help you face those challenges.

You will be able to articulate strategies, understand your environment, take control of your brand, and set a course for business performance or social change.

The course is underpinned by a deep understanding of professional practice and academic concepts.

You will draw on the expertise of lecturers with extensive professional credentials and research experience and be inspired by industry guest speakers, including those who graduated from the university. Many modules have assignments based on live briefs from national and international brands including BT, Harley-Davidson, and Just Eat.

Outside of the classroom, you have opportunities to be involved in student-led Marketing Society and a Business School initiative called 360, which offers students the ability to consult on marketing problems and opportunities for small and medium enterprises (SMEs).

The course benefits from Chartered Institute of Marketing (CIM) accreditation, recognised by major employers, allowing you to earn a CIM Graduate Certificate or Diploma alongside your degree.

STUDY STYLE

In your first year, you’ll study Creative Skills for Marketers, Consumer Behaviour and Analysis, Marketing Communication, and Social Media Channels alongside other Business and Management modules. These modules are compulsory for all marketing courses, allowing you flexibility to change to a different course or stream after your first year wish to pursue a different career path.