WHAT IS MARKETING (ADVERTISING AND BRANDING) BA (HONS)?
Read moreAdvertising and Branding is the creative force behind an organisation. It’s the union between problem solving and creativity.
This course is designed to help you not just be awesome content creators, but to go beyond. Know the trends, set the trends. Get their attention and deliver knockout ideas.
As our everyday noise gets louder, the challenge for marketers is to cut through the noise and persuade consumers to purchase a product, support a cause, or simply change their behaviour.
We offer you the tools and experience in, and out, of the classroom to develop your passions for creativity and move into a professional role. The course is underpinned by a deep understanding of professional practice and academic concepts.
Be inspired by industry guest speakers, including those who graduated from the
COURSE MODULES
Here's an example of the types of modules you'll study (the contents and structure of the course are reviewed occasionally, but it is unlikely that there will be significant change).
Module information is not available for this programme.
- Level 4 (Undergraduate year 1)All students must complete these modules:
- The Global Business Environment (BM4115)
- Academic, Personal and Professional Development (BM4720)
- Live Management Enquiry Project (BM4725)
- Marketing Principles (MS4105)
- Social Media Channels (MS4106)
- Consumer Behaviour and Analysis (MS4107)
- Creative Skills for Marketers (MS4109)
- Marketing Communications (MS4201)
- Level 5 (Undergraduate year 2)
- Applied Management Skills (BM5726)
- Marketing Experiences (LE5900)
- Luxury Brand Management (MS5106)
- Digital Marketing: Fundamentals (MS5107)
- Market Research and Analysis (MS5111)
- Public Relations (MS5202)
- Persuasive Advertising and Insight (MS5209)
- International Marketing (MS5301)
- Capstone Business Project (BM6725)
- Strategic Marketing (MS6101)
- Marketing Agency (MS6106)
- Loyalty and Communications (MS6109)
- Campaign Planning (MS6110)
- Marketing in Society (MS6203)
- Service Ecosystems (MS6208)
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