Course summary
- Understand international marketing management and how it’s applied in industry
- Gain professional marketing skills in preparation for future employment
- Demonstrate the ability to understand market changes in a fast-moving industry
- Apply your knowledge to develop international marketing plans and strategies.
This course is well established and enjoys an excellent reputation for producing postgraduate students who can add value to international businesses. With the skills you gain you’ll be well-equipped to succeed in the world of marketing and business.
Future careers
6. Modules
Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances.
Modules studied may differ depending on when you start your course.
Dissertation45Coursework
Entrepreneurial Marketing And Innovation15Coursework
Practical
Global Brand Management15Coursework
International Consultancy Project 115Coursework
International Consumer Behaviour15Coursework
Marketing Decision Making15Coursework
Relationship Marketing15Coursework
Research Methods15Coursework
Understanding Markets15Coursework
This course prepares you for a career in
- international marketing management
- business development management
- shipping executive management in countries such as China, India, Greece, Netherlands and UK
Some of our graduates return home to manage family businesses.
Previous graduates of this course have gone on to work for
- Robert Bosch SA
- Servisair
- Swisscom AG
- Inlecom Systems Ltd
My name is Kavisha Prince Anthony, and I always had a dream of studying abroad. Thankfully, that dream came to life since I applied to the Study Advisor. I was able to receive my visa within four days. I also had some visa refusals in the past; I had about six UK visa refusals in the past, but thankfully, it was not an issue since the Study Advisor was able to make things work this time. I highly recommend Study Advisor for your dreams of going abroad, whether it be the UK or any other European country there is.