Centennial College's Advertising and Marketing Communications Management program is about tapping into your creative talent and strategic thinking and using business savvy to generate new and exciting ideas. If you prefer to watch the Super Bowl for the commercials, this program is for you.
Taking place over three years, the courses in this advertising program will begin by building a foundation in all aspects of the industry, which will prepare you for the final year of study when you'll choose to specialize in account management, digital creative, or media buying and planning. This program is the only Greater Toronto Area college advertising program to include a full-semester 14-week field placement.
In the Advertising and Marketing Communications Management program, you'll:
- Learn the entire advertising process, including creative development, research, developing strategies, campaign planning, production, and media planning and buying;
- Learn to produce content within the range of advertising genres;
- Gain the ability to tell clients' stories with persuasive advertising;
- Plan and develop campaigns on multiple platforms;
- Develop your instincts and strategic abilities while meeting deadlines in a professional and creative environment;
- Be led by a team of seasoned advertising instructors who possess vast industry expertise;
- Complete your training with an industry field placement, during which you'll acquire experience in the day-to-day activities of the advertising world.
Companies Offering Jobs
Companies that have hired program graduates include:
- Anomaly
- Anderson DDB
- BBDO
- Boom Marketing
- Cossette
- FCB
- Grey Canada
- JWT
- Leo Burnett
- MacLaren McCann
- Maple Leaf Sports and Entertainment
- Media Edge
- Mindshare MPG
- Saatchi & Saatchi
- Starcom
- TBWA
- Young & Rubicam
Program Highlights
- The Advertising and Marketing Communications Management program will mirror working world standards, including firm deadlines, multitasking, working under pressure and delivering professional presentations.
- Hands-on practice with onsite professional software and media planning systems will be an essential program element.
- You'll gain insight and experience in the core areas of agency operations: digital creative, media planning/buying and account management.
- The Interactive Advertising Bureau recognizes the program as offering the largest breadth of digital/mobile curriculum.
Career Outlook
- Account manager
- Media buyer and planner
- Marketer
- Digital/mobile professional
- Creative developer
- Producer
- Direct marketer
- Promoter
- Event marketer
Education Pathways
Qualified graduates of this Advertising and Marketing Communications Management Advanced Diploma program may be eligible to participate in pathway programs with partnering institutions. These pathway programs allow you to receive degree credit for learning obtained at Centennial College. Listed below are the degrees from partnering institutions that are available for this program.
Please note that each partner pathway has a specific minimum grade requirement in order to qualify for transferring credits, which are assessed by the receiving partner institution.
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