The Business School will be offering a variety of delivery modes for new students in all programs.  These can include, asynchronous learning, synchronous learning, hybrid, and on-campus deliveries, including evenings and weekends.

Centennial College launched its Advanced Business Management - Alcoholic Beverages program in response to the demand for savvy business people to take the reins in Canada's $40-billion wine, beer and spirits industry.

Through business courses taught by industry experts, you'll gain practical experience and insight into how the business of alcoholic beverages is managed. This Alcoholic Beverages business program will cover topics such as category and supply chain management, accounting and marketing while also highlighting the global regulatory framework and good corporate social responsibility.

Upon program completion, you'll have developed the analytical skills, business acumen and core industry knowledge necessary for a successful career in a dynamic and growing field.

Program Highlights

• Courses will be taught Monday to Wednesday — allowing for flexibility if you have other commitments — at Centennial's convenient downtown Toronto Yonge and Eglinton location, which is on the subway line.
• An optional co-op program will offer valuable industry work experience.*
• You'll benefit from small class environments.
• Hands-on training will help you to understand how to use industry customer analytics tools.

*Subject to qualified candidates.

Learning Outcomes

You'll be able to:

• Manage and control different aspects of an alcohol-related enterprise by accounting, finance, analytics and general business best practices;
• Plan and manage product distribution and retail systems to achieve business success, comply with legislative requirements and meet social responsibility obligations;
• Analyze local and global markets to position products using appropriate sales and marketing strategies;
• Interpret import and export regulations to determine opportunities and challenges within the business structures of the alcoholic beverages industry;
• Develop strategies to optimize product and market opportunities, including brand development and positioning;
• Conduct business in compliance with relevant national and international law, regulations, ethical standards and corporate social responsibility;
• Use human resources best practices to recruit, motivate, resolve labour relations issues and manage culturally sensitive situations;
• Act entrepreneurially by researching and operationalizing business opportunities within the alcoholic beverages industry;
• Develop strategies to assess the impact and opportunities associated with the globalization of the alcoholic beverages industry;
• Develop personal and professional development strategies and plans to enhance leadership, management skills and expertise.

Career Outlook

• Product and category manager
• Buyer
• Inventory replenishment
• Planning professional
• Brand and retail marketer
• Key account manager
• Sales Representative (commercial inside and territory)

Education Pathways

Successful graduates of this Advanced Business Management - Alcoholic Beverages Graduate Certificate program have the opportunity to apply their credits toward further study at the degree level. Listed below are the degrees from partnering institutions that are available for this program.

Please note that each partnership has a specific minimum grade requirement in order to qualify for transferring credits, which are assessed by the partner institution.

Please visit our website at www.centennialcollege.ca/admissions/applying/education-pathways/outbound-pathways for more information on articulation agreements.

Areas of Employment

• Private and government retailers
• Alcohol beverage suppliers: from large multinational to small craft producers
• On-premise businesses such as restaurants, bars and private clubs
• Trade agencies