WHAT IS BUSINESS AND MANAGEMENT (DIGITAL BUSINESS) BA (HONS)?
Read moreIn a continuously evolving global business environment, gaining a competitive advantage by adopting emergent digital technologies is the key to success. The Digital Business specialist stream, reflects current developments in global business environments, with a focus upon business technology, cyber security, and the digital marketing environment. It has been designed to enable you to appreciate the multifaceted nature of digital business, apply concepts and frameworks to case studies that relate to current business practice (including infrastructure, context, and strategy).
Through live guest speaker sessions, industry involvement and professional presentations the Digital Business Stream will help you understand the key issues that modern day business practitioners need to grapple with. The content of what you will study has been designed with local, national, and global organisation inputs, and will contain the following key operational and conceptual elements: cyber security,
COURSE MODULES
Here's an example of the types of modules you'll study (the contents and structure of the course are reviewed occasionally, but it is unlikely that there will be significant change).
Module information is not available for this programme.
- Level 4 (Undergraduate year 1)All students must complete these modules:
- The Global Business Environment (BM4115)
- Academic, Personal and Professional Development (BM4720)
- Enterprise and Innovation (BM4721)
- Managing Finance (BM4722)
- Leadership and Management in an Organisational Context (BM4723)
- Live Management Enquiry Project (BM4725)
- Business and the Legal System (BM4726)
- Marketing Principles (MS4105)
- Accounting for Finance and Decision Makers (BM5107)
- E-Business Concepts and Practice (BM5174)
- Employability and Entrepreneurship (BM5721)
- Creating and Delivering Operational Plans (BM5723)
- Managing Projects to Achieve Results (BM5725)
- Applied Management Skills (BM5726)
- Digital Marketing: Fundamentals (MS5107)
- Digital Marketing: Strategy (MS5108)
- Sustainability and Globally Responsible Leadership (BM6175)
- Strategic Business and Management (BM6722)
- Strategic Management of People and Change (BM6723)
- Leadership and Management in Global Contexts (BM6724)
- Capstone Business Project (BM6725)
- Digital Business and Cyber Security (BM6727)
- Strategic Marketing (MS6101)

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