The Bachelor of Public Relations Management, Honours program at Centennial College's Story Arts Centre is a unique, first-of-its-kind offering in Canada that combines public relations and business studies. In four years, this program will prepare you for an exciting career in public relations (PR), social media and corporate communications.

The Bachelor of Public Relations Management, Honours program, offered by the School of Communications, Media, Arts and Design in collaboration with the School of Business, will balance the theory, principles and application of PR with a solid foundation in business principles through ten core business courses.

During your time in the program, you'll complete real-world projects that will allow you to apply your newly-acquired knowledge. From writing media releases to planning events, you'll engage in practical scenarios that will ground the core classroom concepts of this four-year degree.

To prepare you for a variety of careers, the Bachelor of Public Relations Management courses will include a strong focus on:

• Writing
• Social and digital media
• Research and communications planning
• Strategic communications
• Corporate communications

A 14-week industry field placement, during which you'll gain real-world experience before graduation, will round out this program.

Because the program will highlight research, social and digital media, corporate communications and foundations in business, you'll develop the critical thinking and strategic communication skills to perform a vital role in healthy organizations and businesses.

This college has been granted consent by the Minister of Colleges and Universities to offer this applied degree for a seven-year term starting August 18, 2020. The college shall ensure that all students admitted to the above-named program during the period of consent will have the opportunity to complete the program within a reasonable time frame.

Program Highlights

In Bachelor of Public Relations Management, Honours, you will:

• Develop a thorough comprehension of the public relations industry with a focus on building critical skills for career success;
• Learn the key business skills, including financial management, organizational behaviour, business law and accounting that will give you a competitive edge in the marketplace;
• Obtain know-how such as developing multifaceted social media and integrated online marketing programs to navigate today's digital world;
• Get a deeper understanding of the complex world we live in through coverage of global citizenship, corporate social responsibility, and the role communicators play in helping organizations make change.

Career Outlook

• Social media coordinator
• Community manager
• Public relations coordinator
• Corporate communications specialist
• Project coordinator
• Research associate
• Media relations specialist

Education Pathways

Qualified graduates may be eligible to receive degree credit(s) with our partner institutions for learning achieved at Centennial College. Please note that each partner pathway has a specific minimum grade requirement in order to qualify for transfer credits, which are assessed by the partner institution.