COURSE OVERVIEW

The Bachelor of Business Administration (Honours) is a full-time three-year degree programme that focuses on producing professionals capable of applying social and ethical responsibilities, analytical skills, competitiveness and entrepreneurship in business. An important feature of this business programme is the requirement of a final year project (FYP) and a professional attachment (internship). These together will bring reflective and analytical learning experiences to students and further strengthen their creativity and managerial skills with a capstone Strategic Management module

CAREER OPPORTUNITIES

• – Business Communication
• – Marketing
• – Business Statistics
• – Fundamentals of Management

SEMESTER 2

• – Financial Accounting
• – Business Information Technology
• – Fundamentals of Finance
• – Business Mathematics
• –U2: Creative Thinking / Bahasa Kebangsaan A

 SEMESTER 3

• –U4: Community Service
• – Microeconomics
• – Quantitative Methods
• – Organisational Behaviour
• – Business Law

YEAR 2

SEMESTER 1

• – U1: Ethics Appreciation and
• Civilisation/ Malay Language Communication 2
• – Macroeconomics
• – Leadership and Innovations
• – Consumer Behaviour
• – Marketing Management

SEMESTER 2

• – U1: Philosophy and Current Issue
• – U3: Malaysian Innovation
• – Operations Management
• – Strategic Management
• – Research Methods

SEMESTER 3

• – Managerial Accounting
• – Specialisation Module 1
• – Specialisation Module 2
• – Human Resource Management

YEAR 3

SEMESTER 1

• – Final Year Project I
• – Specialisation Module 3
• – Specialisation Module 4
• – Specialisation Module 5

SEMESTER 2

• – Ethics and Organisation
• – Final Year Project II
• – Specialisation Module 6
• – Specialisation Module 7

SEMESTER 3

• – Professional Attachment

ELECTIVE MODULES

Specialisation – Management

• – Lean Six Sigma Management
• – Cross Cultural Communication
• – Project Management
• – IT Management
• – Total Quality Management
• – Strategic Decision Making
• – Entrepreneurship and New Business Development

Specialisation – Marketing

• – Business-to-Business Marketing
• – Service Marketing
• – Retail Marketing
• – Applied Market Research
• – E-Marketing Strategy
• – Personal Selling
• -Sales and Management

Specialisation – Finance

• – Finance Modelling
• – Financial Instruments, Institutions and Markets
• – International Finance
• – Corporate Finance
• – Investment Analysis
• – Risk Management
• – Financial Planning

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