WHAT IS BUSINESS AND MANAGEMENT (ENTERPRISE & INNOVATION) BA (HONS)?
Read moreIf you have ambitions for starting and running your own business with the support of our ‘start-up’ specialists, then the Business and Management (Entrepreneurship and Innovation) specialist course is for you.
To start and grow your own successful business, it is important to gain a universal understanding of business and management functions and develop a range of transferable skills. Traditional approaches to business are being disrupted by rapidly changing factors such as emerging technologies, climate change and socio-political shifts in consumer preferences. You need to be able to think creatively and be committed to succeeding even if your initial ideas for start-ups fail.
In your first year, you will study the theory of enterprise and innovation, building a
COURSE MODULES
Here's an example of the types of modules you'll study (the contents and structure of the course are reviewed occasionally, but it is unlikely that there will be significant change).
Module information is not available for this programme.
- Level 4 (Undergraduate year 1)All students must complete these modules:
- The Global Business Environment (BM4115)
- Academic, Personal and Professional Development (BM4720)
- Enterprise and Innovation (BM4721)
- Managing Finance (BM4722)
- Leadership and Management in an Organisational Context (BM4723)
- Live Management Enquiry Project (BM4725)
- Business and the Legal System (BM4726)
- Marketing Principles (MS4105)
This module introduces the philosophical underpinnings and first principles of marketing; and the fundamental tools to provide a superior customer value proposition vis-à-vis its competitors.
Scheduled Contact Hours: 36
Problem-centred learning is achieved via students developing a rudimentary marketing plan for a product/service of their choice.
Independent Learning Hours: 114
Assessment
001: 100% Assignment: Individual: 3000 words
- Accounting for Finance and Decision Makers (BM5107)
- Exploring Entrepreneurship (BM5173)
- Employability and Entrepreneurship (BM5721)
- Creating and Delivering Operational Plans (BM5723)
- Managing Projects to Achieve Results (BM5725)
- Applied Management Skills (BM5726)
- Digital Marketing: Fundamentals (MS5107)
- Sustainability and Globally Responsible Leadership (BM6175)
- Entrepreneurial Practice (BM6721)
- Strategic Business and Management (BM6722)
- Strategic Management of People and Change (BM6723)
- Leadership and Management in Global Contexts (BM6724)
- Capstone Business Project (BM6725)
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