WHAT IS CREATIVE ADVERTISING BA (HONS)?
Read morePlease note: prior to September 2021, this course was known as Advertising BA (Hons).
From big conceptual ideas across digital, social, tv and print, to creative strategies, art direction, copywriting and brand storytelling – you’ll learn the practical, hands-on skills needed to make it as a successful advertising creative, and graduate with a portfolio full of original ideas and an enviable black book of industry contacts.
Our lecturers are here to mentor, support and challenge you to work as a professional advertising creative from your first day on the course.
STUDY STYLE
You’ll be encouraged to make yourself at home in our creative studio and Mac suite within the Design Centre, working alongside graphic, fashion, interior and product designers. You’ll have access to the industry-standard software you would expect in the creative department of an agency, and learn vital technical skills through a range of practical workshops to enhance your abilities in both digital and graphic design, moving image, art direction and photography.
With over two decades worth of students working in agencies across the globe. From BBH to Iris London, St. Lukes, Havas and more, you’ll have access to an alumni network that is second to none.
Check out some of our graduates work below.
COURSE MODULES
Here's an example of the types of modules you'll study (the contents and structure of the course are reviewed occasionally, but it is unlikely that there will be significant change).
Module information is not available for this programme.
- Level 4 (Undergraduate year 1)All students must complete these modules:
- Creative Skills (AD4001)
- Communication and Visual Culture 1 (AD4003)
- Communication and Visual Culture 2 (AD4004)
- An Introduction to Advertising (AD4101)
- Advertising Language (AD4102)
- Advertising Design and Art Direction (AD4104)
- Professional Practice (AD5000)
- Contemporary Issues in Design (AD5003)
- Major Practice and Research Project Planning (AD5004)
- Creative Problem Solving (AD5100)
- Integrated Advertising (AD5106)
- Video Storytelling (AD5107)
- Dissertation: Major Research Project (AD6000)
- Creative Awards (AD6002)
- Creative Portfolio (AD6101)
- Self Promotion (AD6403)

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