The Business School will be offering a variety of delivery modes for new students in all programs.  These can include, asynchronous learning, synchronous learning, hybrid, and on-campus deliveries, including evenings and weekends.

The Business Administration – Marketing program will help turn you into a skilled marketing professional who manages the link between an organization and its customers using social media, customer knowledge and business strategy.

This business program will cover broad-based business topics in addition to detailed marketing training. Marketing-specific areas of study will include:

• Marketing research
• Marketing communications (such as advertising and promotion)
• Digital marketing (such as direct marketing, e-marketing and customer relationship management)
• Brand planning

Courses will use case studies and industry software such as Tableau and Envision. Additionally, lectures, classroom assignments and presentations will help you develop the creative decision-making and persuasive communication skills necessary to become a successful marketing professional.

You'll also get the opportunity to participate in nation and province-wide academic contests such as the Ontario Colleges' Marketing and Canadian Marketing Association competitions.

Program Highlights

• You build your skills portfolio as you learn from the management practices of leading global companies and organizations.
• Small classes in this marketing program allow for one-on-one time with the industry-experienced instructors who teach you.
• You will have the opportunity to obtain membership privileges with the Canadian Marketing Association (CMA).
• The Business School is a proud sponsor of marketing student participation in national and province-wide academic competitions, providing valuable opportunities to interact with marketing students, professors and industry professionals from across the country.  

Global Citizenship and Equity Portfolio

You will develop a portfolio documenting your engagement with the College's signature global citizenship and equity competencies. For more information on Global Citizenship and Equity, the GC&E Portfolio, opportunities for international travel and the available supports, please visit www.centennialcollege.ca/citizenshipandequity.

Career Outlook

• Marketing coordinator
• Account manager
• Marketing analyst
• Promotions coordinator
• Sales representative
• Assistant brand manager
• Public relations assistant
• Advertising coordinator
• Blogger
• E-marketer
• Social media coordinator
• Search engine optimization specialist

Education Pathways

Start in a diploma program, end with a degree! Successful graduates of this Business Administration - Marketing program have the opportunity to apply their credits toward further study at the degree level. Listed below are the degrees from partnering institutions that are available for this program.