You’re sitting at home, flipping through the channels on a lazy Sunday morning. You pause on a commercial for a new cartoon that will be premiering the following week, and a smile creeps across your face. As you continue to watch the commercial, your smile gets wider as a sense of pride puffs your chest out a little. The commercial ends, and you turn off the TV to take in the moment.

You just witnessed the very first commercial for a show you helped to produce, and you can’t help but feel elated.

Children’s media is a crucial component of the Canadian entertainment industry. With the rapid growth of the market, the demand for trained professionals is growing. Luckily, Centennial College offers a one-of-a-kind program that allows you to build and develop just the right skills to enter this line of work. The Children’s Media program provides you with hands-on experience and prepares you for various career paths in the industry.

In only three semesters, you will build the capabilities to create content for children’s media and learn how to manage and market various products. You’ll learn and master the true art of storytelling and put it to work with scriptwriting. Video production and project coordination will come as second nature after completing your first two semesters.

Your final semester is where all your skills shine during your work-placement period. This is your opportunity to find the area of children’s media that speaks to you! Whether in licensing and merchandising or in the writer’s room, the Centennial College Children’s Media program will put you on the right path to getting there.

• While in the program, you will receive front line experience in:
• Creating a brand plan
• Starting and developing content for a YouTube channel
• Working alongside a client relevant to the industry – Scholastics Canada being just one of the clients who partner with the students
• And so much more!

This will allow you to enter the workplace with experience in various sectors and completely understand what to do in any situation. Graduates of this program are often hired into the field shortly after graduation, and two alumni received Daytime Emmy nominations in 2018!

That moment you felt earlier after watching your first tv commercial will become a daily experience, and that experience will lead to so many more magical moments. With the Centennial College Children’s Media program, there are endless possible ways of how you can create the best moments for someone’s childhood.

Career Outlook

• Children's writer
• Marketing specialist
• Project manager
• Content manager
• Children's TV producer
• Children's multi-platform producer

Program History

Centennial College launched its Children's Media graduate certificate program in September 2009. It was born through the recognition that Canada has, for many years, been a leader in the creation and production of internationally successful children's entertainment properties. The School of Communications, Media, Arts and Design program was formulated and developed by some of the very best and most respected contemporary producers, writers and industry leaders in Canada. As well, it is continuously guided by an active program advisory committee with members from across the spectrum of areas that involve and affect children's entertainment — from education and early childhood specialists to toy manufacturers to interactive digital media producers.

Through the program, students gain a solid developmental understanding of their audience, a strategic and entrepreneurial approach to their careers, a global perspective, and the passion and commitment to become tomorrow's industry leaders.

Areas of Employment

• The independent television production sector
• Industry funding bodies
• Freelance writing for television
• Cross-platform production