Experience a field that now, more than ever, impacts upon everyone’s lives. Gain the specialist skills and knowledge to prepare yourself for an exciting career in marketing. Graduate ready for the industry with this professionally accredited course.
Overview
BA (Hons) Business and Marketing Management forms part of our suite of business courses. Compared to the core Business and Management course, it has a greater focus on skills and knowledge related to marketing, including marketing management, planning and strategy, marketing communications, consumer behaviour and internet marketing. The course is accredited by the Chartered Institute of Marketing (CIM) and gives you exemption from its first two levels of study and certain modules at the Professional Diploma level. This programme allows for a focus on current trends in business and marketing.
The course focuses on professional and personal development from a range of perspectives addressing elements of ethical, sustainable, responsible and digital business practices. In addition, experiential learning elements throughout the programme will be shaped by industry and learning will be enhanced through the digital and technological approaches.
The course has a range of employability modules across all years which help you strengthen the six key attributes of being capable, enquiring, creative, enterprising, ethical and global in outlook.
Why us?
- We have close links to industry with opportunities for real-life experiences through the Sunderland Marketing Hub
- Accredited by The Chartered Institute of Marketing (CIM)
- Cutting-edge topics are covered such as issues around Sustainability in Business and Digital aspects of Business in the 21st century workplace
- A strongly vocational programme with employability as a key focus with a mix of academic discussion and real-world case studies to expand critical thought and discussion
- Course content has been carefully designed with students and employers to enhance your employability
- Every module has a link to industry so that you can apply your learning in authentic business scenarios
Course structure
Throughout the course the focus is on innovative teaching and learning by doing and reflecting. One technique is problem-based learning, where you work within a small team to explore issues or decide how to manage a situation. This helps you to dissect, challenge and debate issues. Other learning techniques include company visits, guest speakers and cutting-edge e-learning technologies. These are in addition to a combination of lectures, seminars, debates, tutorials and workshops.
Our assessment methods often include coursework and are designed to help consolidate learning. Other methods include assessed case studies and business simulations, presentations, reports, essays, tests and time-constrained assessments.
Facilities
You’ll be based at The Reg Vardy Centre, at The Sir Tom Cowie Campus at St Peter’s. This is home to the Sunderland Business School and the St Peter’s Library with thousands of books related to business, marketing and strategy, economics, management and human resources.
Career ready
This programme aims to provide students with opportunities to explore and discover their unique identity and encourage engagement with experiences which will increase self-efficacy and provide tangible evidence of that identity. Our marketing students graduate with sought-after skills and knowledge across all areas of business and marketing management. You'll understand how businesses create success, how to manage business operations, how to make informed decisions, and how to lead change in organisations.
The employability focussed curriculum of the course has been designed in collaboration with a range of employers including: CDC Wealth Management, Caterpillar, Nissan, Network Rail, NCC, NHS, Enterprise Rent a Car, Uplift LP, Sedgefield SSP CIC, Castle Howard and NRL.
Paid placements
The faculty-based employability team will support you in securing an optional paid work placement to further enhance your employability between your second and final year. It effectively becomes a third year of a four-year course, and you’ll earn an average salary of £14,000-£18,000 a year depending on your location.
Placements are an excellent opportunity to put your learning into practice and understand the context for your new knowledge. The contacts made during placements can also be valuable for future job offers.
Student Business Society
The University supports student-led initiatives that help you gain practical experience of management. The Business Student Society organises events and guest speakers, as well as attending tours of various companies. With its professional approach, it’s a great way to put into practice the lessons about how to make organisations function effectively. There is something for every student who is studying a subject related to business.
Guest speakers
Our regular programme of guest speakers from industry allows you to listen to people who are already in the type of management position that you may one day hold. Recent speakers include Maurice Duffy, CEO of Global Blackswan, Mike Johnson, CEO of Castrol and Executive Vice President of BP, Uday K. Dholakia, Senior Partner of Global Consulting, Neil Stephenson, CEO of ONYX, James Ramsbotham, CEO of the North East Chamber of Commerce, as well as other representatives from a number of our region’s largest employers.
Top-up route
A top-up entry option is available to those who have already successfully completed a Higher National Diploma (HND) or Foundation Degree and wish to progress onto the final year of the honours degree course. Topping up your existing HND or Foundation Degree will take one year of full-time study and may open up future career options to you depending on your chosen career path.
Contact us to find out how you can get credit for your previous learning and top-up your qualification to a range of degrees.
Sunderland Marketing Hub
The Sunderland Marketing Hub allows you to work on real-life marketing projects whilst being supported by our expert academic staff. You'll gain experience working with clients on marketing problems, networking with professional marketers, and presenting solutions to local businesses or organisations.
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