BRAND DESIGN
A unique study program based on an interdisciplinary approach and combining design, management, marketing and information
This program prepares specialists who will be able to create the organization′s visual identity and visual communication in accordance with its business philosophy, strategy, using modern design solutions.
The program is based on a team of professionals who not only teach, but also work in the field of design, marketing and brand management.
The goal of the program is to provide students with knowledge, skills, and competencies in design so that they can build the visual identity and visual communication of any organization in accordance with its business philosophy using modern design solutions. So that they can combine the beautiful, the aesthetic with the rational and the functional. And don′t most of us want that? We develop creativity, critical thinking and flexibility on a daily basis in order to be able to learn and work in changing conditions and to quickly search for innovative solutions to scientific and work problems, and we pass this on to every student.
The skills and competencies that can be acquired in the Brand Design program will become increasingly in demand in the future. This program is a story about the ability to notice what elements are missing in today′s world and business environment, connect them together and offer a way to learn and apply them. There is a need for professionals and leaders around the world who can combine art and design with business strategy.
Today, design has become an integral part of business management: “design is part of the business DNA because there are three design legacies that have organizational components: traditions or practices (applied design methods), approaches (focused on individuals, oriented toward processes, problem resolution or cost minimization) and organizational purposes (visions, missions and strategic objectives) ”(Junginger, 2015).
Design has become one of the strategic factors that determine a company′s competitiveness and also forms the company′s intellectual capital.
Degree to be achieved: Academic Master of Humanitarian Sciences in Design.
Aim and Learning outcomes
Aim of the Study programme:
- To provide students with a set of knowledge, skills and competencies in design, who are then able to create the visual identity and visual communication of an organization in accordance with its business philosophy, using contemporary design and information technology solutions.
Learning outcomes of the Study programme:
Knowledge
- Know and understand brand design creation process.
- Know modern brand-building design principles.
- Know research methods in the field of design.
Skills
- Able to create a brand design, reflecting an organization′s philosophy, the target audience, market demand.
- Able to use modern information technology solutions for brand design and visual communication development.
- Able to provide arguments in discussing brand design and visual identity building aspects.
- Able to independently organize and carry out a study in design.
- Able to reflect in writing and orally present the tasks carried out or the results of research.
- Able to create a design project, which includes visual identity, product design, visual communication with the consumer.
Competences
- Able to independently formulate and critically analyze scientific and professional problems of brand design and visual identity creation.
- Able to generate ideas and provide solutions in brand design, integrating an organization′s philosophy and using modern information technology tools.
Period of studies
Full-time studies - 2 years
Study schedule is designed for employed students and those who have other important tasks during the day:
- on-line video lectures according to study schedule from 18:30 to 20:30 twice a week (IMPORTANT: those are online lectures not records, thus professors and students can communicate, show different documents, answer questions etc.);
- all lectures later could be watched as records until the end of the study course (very important to those who cannot attend lectures due to objective reasons or are late to lectures);
- seminars, teamwork, discussions, consultations - on Saturdays according to study schedule from 09:00 to 17:00
MANDATORY STUDY COURSES
- Introduction in studies
- Branding
- Brand Graphic Design
- Brand Visual Identity
- Motion Design
- Management of Creative Projects
- Contemporary Art
- Management Psychology
- Intercultural Communication
- Research Methods and Organization of Academic Work
COMPULSORY ELECTIVE STUDY COURSES
- Basics of Design (for students, which previous education is in the fields of economics, management or computer sciences)
- Management Theories (for students, which previous education is in the fields of art or design)
- Workshop “Organizational Culture and Brand Design”
- Marketing Strategy and Competitive Positioning
- Intellectual Property Law
- Strategic and Change Management
- Labor, environmental and civil protection (If not completed at previous education levels
FINAL EXAM
- Master Thesis
