OVERVIEW

Marketing is the powerhouse behind any organisation’s success, whether it’s large or small, public, private or a charity, learn how to adopt a professional marketer's mindset, and discover how to plan, develop, and lead successful marketing strategies and campaigns on our CIM award winning degree.

Immerse yourself in the core principles of marketing while crucially, learning about the exciting impact that technology is having as you get to grips with the latest digital tools for the modern marketer.

A career in Marketing offers many opportunities. Our programme is carefully designed to let you choose modules that appeal to you, discover where your interests lie and what you truly love, whether it’s enhancing your written, analytical or creative marketing skills.

Understand how markets can be segmented and how to target your audiences. Develop the skills to help you create and deliver effective communications that engage and persuade, including content creation, social media and social influence, digital venture creation, branding and building a communications strategy.

You’ll finish with a firm grasp of what successful marketing looks like and an awareness of where your strengths lie across this varied and exciting business profession.

You’ll be introduced to the latest practitioner platforms, digital tools and insights from organisations like Google, Hootsuite, Facebook and LinkedIn.

A flexible course, the first year is the same as BA (Hons) Advertising & Digital Marketing, so if you discover a creative flair, you may choose to swap from your second year and focus on this much in demand specialism.

Why choose this course?

On our cutting-edge, CIM award-winning course, learn how to think and act like a marketer and graduate with a highly valued marketer's mindset.

Your marketing knowledge, expertise, and skills will grow as you learn how to connect businesses with people's needs and desires, and most importantly, how to effectively communicate the value of products and services to drive business growth and success.

You'll start building your professional network right away through our strong relationships with nationally recognized professional bodies, alumni network, and local/regional business connections.

Additionally, benefit from our professional collaborations that provide opportunities to learn directly from industry practitioners through their real-world experiences. Our program team, consisting of academic, pastoral, and employability staff, is committed to helping you find the best learning path suited to your individual style and supporting you with academic and personal challenges.

You can take advantage of a wide range of extra-curricular opportunities, projects, and roles to strengthen your network, skills, and CV, applying your knowledge in practical scenarios before graduation.

If you have an entrepreneurial flair and are interested in social sustainability, explore our prestigious Enactus Society, which organizes projects with a meaningful impact.

We actively support you in securing industry placements, studying abroad, or undertaking internships (including the latest online bite-sized digital experiences) to help you explore your areas of interest and enhance your CV.

Graduate ready to enter an exciting, magnetic, and diverse industry with a broad knowledge base adaptable to various marketing fields, both agency and client-side.

Professional accreditations

The Chartered Institute of Marketing

We are proud to be one of the four strategic University CIM partners in the UK. Year after year, we have been commended as a study centre for offering professional qualification options, providing access to networking events and valuable learning opportunities.

During your first year, you have the opportunity to become an Affiliate Member and pursue a CIM Foundational award.

In the second and final years, we offer additional opportunities to pursue further professional CIM qualifications. Through the Graduate Gateway, you can even receive exemptions from various CIM qualifications, and this continues after graduation, with the option to pursue higher-level Professional Certificates/Diplomas.

Your future career

Prepare for a professional marketing career and maximise your opportunities with skills and knowledge critical to business success. With over 90% of students in work or further study, you can join our successful alumni in this continuously evolving sector (Graduate Outcomes, 2018-20).

Possible roles for employment include:

• Marketing manager
• PR executive
• Search specialist
• Paid search consultant
• Advertising manager
• Agency account manager

Join former students in consumer-facing businesses like L’Oreal, Bosch, Disney, Danone, and BMW. Explore opportunities in government agencies like the House of Commons, or  B2B corporations like Iris, Microsoft, Ipsos, and IBM. On the agency side, companies like Saatchi & Saatchi and JWT London are just two of the many advertising firms employing former students.

Graduate prepared to take your position in this exciting, fascinating, and varied industry. Gain a broad knowledge foundation that can be applied to a range of marketing sectors, both agency and client-side. Hit

What you'll study

Start with core marketing knowledge (4 per semester) before moving on to more focused themes.

The theory is just the beginning. You are encouraged to apply what you learn in real-life situations and collaborate with local businesses to solve their marketing problems. Engage in projects, develop impactful presentation skills, and learn how to solve problems in teams.

In your first year, establish a solid foundation of marketing knowledge, comprehending key concepts and topics. If you have a strong inclination towards creativity, you may consider switching to BA (Hons) Advertising and Digital Marketing at the end of this year.

In your second year, refine your understanding of marketing fundamentals such as customer behaviour and quantitative analysis. Additionally, acquire expertise in digital marketing, social media marketing, innovation, people management, and market research.

In your final year, delve deeper into marketing practice through your dissertation, an industry study, or modules focusing on integrated communications.

Throughout your course, you are encouraged to embrace innovation and forward-thinking.

There are also opportunities to further enhance your personal development through our GoHerts program, placements, internships, study abroad, and Future Success team events.