This course focuses on the application of theory to real business situations, allowing you to explore contemporary business thought and practice, and develop an all-round business skillset.
Course overview
This Bachelor of Business Administration (BBA) course aims to deliver teaching and learning which is active, applied, social and inclusive in approach. Modules are global in nature and make use of case studies that broaden your understanding of the theoretical and practical aspects of business administration.
Why you should study this course
This course offers you the opportunity to:
- Develop a solid foundation in all the key components of business administration, management, and organisation within a global context.
- Explore and enhance your understanding of the key functional aspects of business administration, including accounting, people management, data analytics, marketing, project management, and strategic planning.
- Study supply chain management in a global context; thus, gaining relevant knowledge and skills, and consequently enhancing your employability.
- Learn from experienced professionals about cutting-edge business technologies and practices2.
- Explore a range of relevant and contemporary business concepts and technologies, such as Disruptive Technologies, Data Analytics, Ideation and Entrepreneurship.
Careers and opportunities
Extensive support is in place from the Talent Team for students wanting to undertake a work placement as part of their degree and in finding suitable graduate-level jobs upon completion2.
Upon successful completion of this course, you will be knowledgeable in business administration, management, and organisation. You will also have relevant knowledge about business analytics and decision-making, entrepreneurship, ideation, project management, and supply chain. You should also have acquired the requisite people, marketing, and project management skills.
This valuable and contemporary business knowledge and skills are expected:
- To increase your employability by preparing you for a wide range of potential future career options in the competitive local, national, or international business environment.
- Enable you to set up and run your personal or family business.
- Pave the way for you to pursue higher education, e.g. an MBA if you choose.
The University's Careers and Employability Team provide a wide range of support services to help you plan and prepare for your potential future career options2.
Where our graduates work
Past graduates have gone on to work at organisations such as Ark Housing Consultancy in London, Innocent Drinks in London, Smart Assessor in Rugby, Healthcare Quality Improvement Partnership in London, PLP Lift Trucks in Sheffield and Fastenal in Coventry.
Further study
You can choose to continue your studies at Coventry University. You may be entitled to an alumni discount on your fees if you decide to extend your time with us by progressing from undergraduate to postgraduate study.
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