Course overview

MSc Digital Marketing with Data Analytics aims to reflect the digitalisation of contemporary marketing and business activities and help graduates for global citizenship, employability, and continuous career development.

• Gain the knowledge, skills sets (cognitive, practical, and transferable) and business awareness required for a successful career in marketing
• Develop a high level of transferable skills relevant to the current work environment that allows you to gain analytical and practical tools to examine complex marketing issues within a global context.
• Apply to study our MSc Digital Marketing with Data Analytics with the Extended Professional Practice route, an 18-month option aimed at individuals looking to attain a deeper understanding of business in a very practical way (additional fees apply).

Why you should study this course

• Professional accreditation and recognition1

Gain a professionally recognised Chartered Management Institute (CMI) Level 7 Certificate in Strategic Management and Leadership Practice, subject to the successful completion of the CMI accredited Professional Development module.

• London location

Living, studying, and even working in London can give you extraordinary exposure to marketing in many shapes and forms. The location gives you ready access to observe world-leading and innovative practice relevant to your degree.

• Industry insight

The course is taught by experts in business, from both academic and professional backgrounds (please note staff are subject to change). There are extensive links to industry through networking events, client-based projects, and an exciting programme of industry speakers, subject to availability2.

• Real-world experience2

The MSc Digital Marketing with Data Analytics aims to offer an understanding of digitalisation of contemporary marketing and business activities with a focus on preparing graduates for global citizenship, employability, and continuous career development. You could also opt out to apply for our MSc Digital Marketing with Data Analytics MSc with the Extended Professional Practice.
Find out more about our Extended Professional Practice study option.

• Prepare for your future2

Your learning will be very much applied, ensuring that it relates directly to your chosen industries and to the workplace, and your tutors will aim to create opportunities for experiential learning. Teaching and assessments are often work-based, and could include case studies, simulations, presentations, live projects for clients, work experience, field trips, company visits, and guest lectures2. Should you wish to start your own business, we offer business start-up advice and support through our Enterprise Hub.

Accreditation and professional recognition

Chartered Management Institute (CMI)

This course has been accredited 1 by the Chartered Management Institute (CMI)for the 2023-24 entry. Students who successfully pass the integrated CMI Module offered in this course on their way to achieving the full Coventry University qualification will be eligible for a CMI Level 7 Certificate in Strategic Management & Leadership award and assigned the Foundation Chartered Manager (fCMgr) status.

Careers and opportunities

On successful completion, you will be able to:

• critically analyse and apply digital marketing technologies to problem-solving and decision-making processes within various organisational contexts.
• effectively manage the evolving consumer behaviour by questioning current marketing practices and employing digital methodologies to building successful online presence.
• systematically appraise and apply appropriate digital solutions and metrics from various sources for data analysis to meet the requirements of contemporary organisations and report information on business performance.
• act analytically, reflectively, innovatively, and creatively to respond to current trends and contemporary marketing challenges by utilising relevant theoretical, methodological, and technical knowledge and appropriate cognitive, practical, and transferable skills.
• synthesise theories and practical examples using data analytics to critically evaluate digital business models and produce contemporary marketing plans to facilitate the digital customer journey and business opportunities for organisations in the global digital era.
• critically debate current knowledge to respond to key trends, complex real-business scenarios, and contemporary marketing issues with the use of digital tools, marketing methodologies and digital measurement techniques.
• diagnostically illustrate CMI Strategic Management and Leadership skills to actively present knowledge, skills, and behaviours to drive digital business activities by building self-confidence and keeping up to date with the latest digital/management trends and best practice.

The course intends to help you become a future-ready marketer and equip you with the knowledge, skills sets (cognitive, practical and transferable) and business awareness required for a successful career in marketing. No matter your aim to be self-employed, an entrepreneur, head of your own company, or to work for private business, not-for-profit organisations or government agencies, digital marketing can provide several contemporary tools to help you deliver success.

As you progress through each module towards the completion of the degree of MSc Digital Marketing with Data Analytics, your engagement with the course and online immersion will improve your digital capabilities in the post-digital world. Enhanced digital literacy is one of the top skills for employers today and, as such, this course can contribute to increasing the skills portfolio of its graduates.

Once again, this MSc Digital Marketing with Data Analytics course seeks to provide a developmental framework that immerses students in marketing-related subjects to enhance your career-readiness and employability. The Course Team has designed the curriculum to include new approaches to understanding and actioning marketing, such as digital disruptions, and how the changing digital landscape continues to shape marketing operations and the client or consumer environment.