Course overview
Our MSc in Enterprise and Innovation is designed for entrepreneurs, intrapreneurs and aspiring entrepreneurs who are interested in developing the entrepreneurial and innovation competences needed to develop creative solutions, that can lead to working on entrepreneurial projects, starting a new business or working in an established business or family business.
- Combine research-informed and practice-based approaches to the study of the development and running of new ventures and entreprenurial projects
- Explore creative ways to develop sustainable solutions to complex problems facing societies as outlined in the United Nations Sustainable Development Goals.
- Engage in active learning and authentic assessments embedded in employability which have previously included opportunities to collaborate with entrepreneurs and academics on exciting projects, create and test prototypes, develop digital solutions in the form of blogs, vlogs, and your Coventry domains website, or produce a creative business plan.
- Apply to study our Enterprise and Innovation MSc with Extended Professional Practice (fees apply) route, an 18-month option aimed at individuals who are looking to attain a deeper understanding of business in a very practical way. See the module section for further information.
Why you should study this course
- London location
Where better to study enterprise and innovation than in London, one of the most important, fast-paced and exciting business centres in the world with the highest start up rates and highest rate of high growth companies in the UK.
- Industry insight
Experience industry focused, career relevant teaching and learning practices that maximises your exposure to enterprise competencies through entrepreneurial leadership challenges, company visits, opportunities to attend and participate in startup events in London, opportunities for work experience and guest lectures from academia and industry. (Subject to availability)2.
- Authentic learning and real-world experience
The course offers plenty of opportunities to learn authentically through real-life problem solving, collaboration and networking. This may include short-term and simulated projects2 that challenges you to engage in live projects with entrepreneurs and opportunities to engage in pitching competitions.
- Support for aspiring entrepreneurs
You’ll have opportunities to network with employers and entrepreneurs to build your CV2. Our Enterprise Hub provides coaching and mentoring support to help you with the development of successful business ideas. It functions as a complimentary offering to the theoretical and practical knowledge you learn during your studies.
- Prepare for your future
This course offers internship opportunities in different aspects of enterprise and innovation2. You also have the opportunity to apply for our MSc Enterprise and Innovation with Extended Professional Practice course. This is an 18-month option aimed at individuals who are looking to attain a deeper understanding of business in a very practical way. You are expected to spend 22 weeks at one (or more) work setting(s) and will have the opportunity to apply theory to practice. Find out more about our Extended Professional Practice study option.
Accreditation and professional recognition
This course is accredited1 and recognised by the following bodies

Chartered Management Institute?
This course has been accredited by the Chartered Management Institute (CMI). for the 2023-24 intake. Students who successfully pass the integrated CMI Module offered in this course on their way to achieving the full Coventry University qualification will be eligible for a CMI Level 7 Certificate in Strategic Management & Leadership award and assigned the Foundation Chartered Manager (fCMgr) status.
Careers and opportunities
On successful completion, you will be able to:
- apply an entrepreneurial mind-set to many business contexts, whether it is a start-up, an existing family business or a multinational company
- be curious, creative and think critically, helping you solve problems and develop new ideas
- develop new approaches to entrepreneurial challenges
- manage risk and balance the needs of diverse stakeholders
- work collaboratively in order to achieve success
- develop persuasive business plans and pitches.
This course offers both a theoretical and experiential approach that is designed to equip students with the necessary skills to discuss and practice their business ideas in real-life scenarios. The course aims to provide you with a set of employability behaviours, attitudes and competencies (such as risk management, networking, curiosity, self-efficacy, resilience, creativity, leadership, financial awareness); which are in high demand among employers.
Typical career routes for graduates on this course could include:
- working on entrepreneurial projects in start-ups and established businesses
- joining a consulting firm that works with SMEs;
- joining incubator and accelerator networks;
- starting your own business to develop a new technology, products or services
- applying transferable skills to scale up family businesses
- roles in NGOs, civil service and education, for example writing policy
- progress to a PhD in entrepreneurship and/or innovation and developing a career in academia.
Where our graduates work
Previous graduates have gone on to start their own businesses, work in their family businesses and work in existing enterprises in the UK and their home countries.
As part of the journey of professional development, students are encouraged to continue their academic journey through access to a range of higher degrees, including PhD and other taught doctorates.

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