Course overview
With the fashion industry contributing greatly to the UK economy, a new generation of business professionals with a strong foundation in cross-cultural communications and international fashion business management is needed to respond to the needs of a sensitive consumer and a competitive global fashion market.
- Study on our challenging and stimulating course that combines the highest quality of academic and professional discipline, built on current research and advanced scholarship, with direct input from and exposure to the fashion industry.
- Understand the leading theories and concepts of strategy, leadership, finance and entrepreneurship, along with specialised knowledge in fashion business management, communications, sustainability, creativity, brand development, and digital commerce/ enterprise.
- Experience simulated learning (integrated into the flagship modules), experiential activities and interdisciplinary business-related live projects with industry clients2.
- Personalise your learning experience in the final semester, which gives you the opportunity to pursue an entrepreneurship module, an internship consultancy project2 or a dissertation, that will shape your chosen future career.
Why you should study this course
- CIPD and CMI accreditation
Study on a course with professional accreditation1 from one of the UK’s leading professional management bodies - the Chartered Management Institute (CMI). Take the opportunity to obtain the CMI Level 7 Certificate in Strategic Management and Leadership (subject to the successful completion of specific modules). - Real-world experience
You will have the opportunity2 to take part in teamwork, business simulations and real-industry fashion projects with fashion industry clients and professionals (subject to availability), which has previously included clients like The Accessories Circle, Nubian Skin, London Hat Week, Pringle of Scotland, PINKO, Sarah Haran, Endrime, Laura Lee Jewellery among others, all of which are underpinned by academic analysis and synthesis and offer you the opportunity to apply your academic knowledge and skills in professional practice. - Industry insight
You’ll be taught by helpful, supportive and highly qualified academics with extensive international career experience in fashion management across a range of disciplines. They will apply their experience to illustrate your learning, and they may use their extensive network of contacts to create networking opportunities for students. Please note that staff are subject to change. - London location
The course aims to utilise the unique campus location, London, as one of the key fashion cities in the world. Within the heart of London, you will have easy access to major global and local high-street and luxury retailers such as Harrods, Selfridges, Harvey Nichols, Bond Street and Savile Row to name a few. You may also get the opportunity to visit exciting museums and galleries such as the Victoria and Albert Museum, the Fashion and Textile Museum, Design Museum, Vogue Archives, Museum of Brands, Tate Modern, amongst many more, where you have the opportunity to visit exhibitions, pursue your research interests and observe and build your future fashion business network (subject to additional costs). - Prepare for your future
You’ll have opportunities to network with employers and to build your CV. Should you wish to start your own business, we offer business start-up advice and support through our Enterprise Hub. MBA students also have the opportunity to take an optional Entrepreneurship module, and take part in our Professional Development Programme, developed in collaboration with corporate learning and development specialists to help you develop key industry competencies.
Accreditation and professional recognition
This course is accredited1 and recognised by the following bodies:

Chartered Management Institute
This course has been accredited by the Chartered Management Institute (CMI). Students who successfully pass the CMI Mapped Modules offered in this course on their way to achieving the full Coventry University qualification will be eligible for a CMI Level 7 Diploma in Strategic Management & Leadership award.
Careers and opportunities
On successful completion of this course, you will be able to:
- Appraise the influence and be able to respond accordingly to complex, dynamic and contextual forces on global fashion organisations: including legal systems; ethical, economic, environmental, social and technological factors; international fashion trends and corporate governance.
- Undertake the critical analysis of global fashion markets and customers: the trends of development and operation of markets for fashion resources, goods and services; expectations of customers and stakeholders, service and orientation.
- Efficiently apply the concepts and processes to development and marketing of fashion goods and/or services; the management of resources and operations in global fashion industry.
- Critically evaluate the available options for financing of the fashion business enterprise or other forms of organisations: sources, uses and management of finance; use of accounting for managerial and financial reporting applications.
- Undertake the management and development of people within fashion organisations: organisational theory, behaviour, employee relations, human resource management and change management.
- Professionally apply a range of research methods, both qualitative and quantitative, and evaluate their strengths and limitations when working with information and evaluating options in an uncertain organisational environment in the fashion industry.
- Efficiently exploit the relevant fashion information systems and technologies and evaluate their impact on communication of organisations operation within an international knowledge-based economy.
- Develop and apply appropriate business processes and strategies within a changing global fashion context, while addressing stakeholder interests.
Fashion is a huge, highly competitive and growing industry, which means that strong business leaders are always in high demand. On this course, you will explore in-depth how the international fashion business operates and where its opportunities and challenges lie. Your global perspective should deliver a strong foundation in cross-cultural communication and international business management skills.
The course offers a springboard, upon successful completion, to a potential career culminating in management roles and should accelerate your promotion to rewarding leadership positions. Upon graduation, you should be able take your place among a new generation of fashion business leaders, being able to respond effectively to the demands of an unknowable future.
Where our graduates work
Previous graduates from this course have well-developed powers of analysis, strategic thinking and communication, effective decision making and are well-equipped to meet the leadership challenges of today and tomorrow. You could develop a successful career, upon graduation, in a range of disciplines within fashion, including garment production, the supply chain, buying, advertising, fashion retailing, retail management, finance, brand management, visual merchandising, digital communications, marketing, PR, publishing, journalism, IT, event production or consultancy. You might choose to be employed or to start your own business.
Past students have gone on to exciting careers for leading brands such as Ralph Lauren, Hermes, Net-a-Porter, Karlo Otto PR, Louis Vuitton, Fortnum & Mason, Uniqlo, Coach, Emporium department store to name a few, in Europe, Japan, China, and Thailand.

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