Course overview
The course is aimed at learners holding Level 5 qualifications in a diverse range of areas, including fashion design, media or business management, who wish to pursue a career in fashion public relations.
On this course, you’ll learn more about:
- Brand storytelling, and how to design and manage PR campaigns.
- How media relations are developed and how networks are established.
- Pitching for media coverage.
- Digital Marketing Analytics and measurement of return of investment (ROI).
- Copywriting for fashion and identifying brand tone of voice.
- Identifying brand core values, vision and mission appropriate for current consumer behaviour trends.
Why you should study this course
- The course is taught by experts in the field of fashion, with both academic and professional backgrounds.
- Our lecturers have extensive links to the fashion industry and work hard to organise networking events, client-based projects, and an exciting programme of guest speakers2.
- Our City of London location provides ample opportunities for you to visit trade fairs, fashion events, publishing houses, advertising and PR agencies to gain valuable industry insights2.
- A continuous dialogue between our academics and industry experts ensures that the media platforms, communication tools and software most used in industry today are covered in the course content.
Careers and opportunities
You will have access to a diverse set of technological tools and resources to enable you to enhance your abilities in creating, disseminating and analysing communications.
Your tutors will aim to keep you informed of relevant trade shows and fashion conferences, and where possible make these available to you, sometimes at special rates. We also aim to organise visits to fashion brand headquarters, magazines, event production firms, and PR and communication agencies (subject to availability)2.
This course aims to develop the agile thinkers and collaborative communicators required in the fashion PR and communication industries. The course content should enable you to identify and analyse global and local challenges, so you can adapt a business’s vision and mission to create PR and Communication plans that are inclusive and supportive of business goals, recognising the values difference. Authentic assessments are designed to create industry-ready graduates who are motivated contributors that are socially responsible, mindful, and sensitive.
Graduates of this course should have the opportunity to work in several varied and exciting careers within the PR and communications sectors.
When you graduate, you should be ideally placed to begin a career as a PR professional, either in-house with a brand, or in an agency-based role. Typical roles to consider after university include working in brand management, social media management, digital marketing, advertising, creative direction, or account management. You may decide to take on freelance work as your main job, or alongside a full-time job.
Your skills will be transferable across a wide range of industries, so you won’t be limited to fashion if you’d like to branch out. You could also go into communications or marketing positions in the retail, cosmetics, lifestyle, leisure or events sectors, as well as a wide range of other sectors that require professional communication skills.
Further study
You can choose to continue your studies at Coventry University London with our International Fashion Marketing MSc, International Fashion Management MBA, or Digital Marketing with Data Analytics MSc. You may be entitled to an alumni discount on your fees if you decide to extend your time with us by progressing to postgraduate study.
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