Why you should study this course

• CMI accreditation
  Study a course with professional accreditation1 from one of the UK’s leading professional management bodies - the Chartered Management Institute (CMI). Take the opportunity to obtain the CMI Level 7 Diploma in Strategic Management and Leadership ,(subject to the successful completion of specific modules (please see module section for further information).
• Contemporary course content
  This MBA course aims to cover the latest trends and developments in a marketing and management practice, encouraging you to ask questions and suggest solutions. The course aims to expand your ability to find the data and insights you’ll need to make well-informed decisions.
• Industry insight
  You may have the chance to hear marketing practitioners share their inspirational stories and attend tailored talks by experts from academia, the City of London and international marketing2. You’ll be taught by friendly, helpful academics who have extensive prior careers in international marketing and business as well as diverse academic experience. Please note that staff are subject to change.
• Real-world experience
  Your lecturers strive to minimise the use of conventional teaching methods, preferring exposure to the world of work both within and beyond the classroom2. The final semester project provides you with opportunities for business plans, internships and consulting projects2.
• Prepare for your future
  You’ll have opportunities to mix with employers and to build your CV2. Should you wish to start your own business, we offer business start-up advice and support through our Enterprise Hub. MBA students also have the opportunity to take part in our embedded business simulations, developed in collaboration with corporate learning and development specialists to help you develop key industry competencies.

Accreditation and professional recognition

This course is accredited1 and recognised by the following bodies.

Careers and opportunities

The course aims to equip graduates with leading theories and concepts of strategy, leadership, finance, entrepreneurship, along with specialised knowledge in marketing management, creativity and brand communications, and digital marketing. The MBA course is designed for professionals and graduates, who want to develop business and management skills to boost their current career, perhaps make a career change, start their own business or lead their existing business into its next growth phase.

On successful completion, you should be able to:

• describe the impact of external forces on marketing and business – such as legal systems; corporate governance; and ethical, economic, environmental, social and technological change issues
• develop intelligent, well-informed and creative marketing strategies which target groups and a set of organisational goals
• develop international markets for resources, goods and services, taking into account the expectations of customers and other stakeholders
  understand how to harness the power of the brand to position and manage businesses, products and services which have relevance and appeal among the target markets
• describe consumer segmentation and profiling, and know how to orient products, services and communication towards selected segments and profiles
• articulate the importance of innovation to business success.

The course aims to help you to accelerate your career progression in international marketing upon successful completion – whether you take a holistic approach to all marketing disciplines or focus on a specialism of your choice. This course provides the opportunity to equip yourself with the high-level marketing, business and finance skills, which employers are looking for in their future leaders. Upon successful completion, you’ll potentially be able to pursue the professional, senior management and leadership roles which interest you in the private, public and not-for-profit sectors. The international focus of your course means you could work almost anywhere. You could work for a multinational or a company which imports/exports, either in the UK or overseas. Upon successful completion you’ll also have an excellent skillset for helping organisations to begin doing business internationally for the first time.

Where our graduates work

When you graduate, you might choose to join a business of any size, from a start-up (perhaps your own!) to an SME or a global enterprise. Your work could take you into industry and manufacturing, the services sector, or even the charity or humanitarian sectors. You might decide to join, or start, a marketing services company/agency which supplies services to business. This could offer you a particular opportunity to specialise in areas such as market research, branding, public relations, IT, digital marketing, advertising or customer service. Another option could be consultancy, perhaps with one of the world’s leading consulting firms. Alternatively, you might go into related fields such as journalism or product research and development.

Further study

As part of the journey of professional and role development, students are encouraged to continue on their academic journey through access to a range of higher degrees, including PhD and other taught doctorates.