Why you should study this course

Real-world experience

The hands-on nature of this course alongside the opportunity to undertake a work placement or internship2, aims to provide you with work-ready skills which should help you transition more quickly and easily into your professional career.

London location

London is one of the world’s leading centres for marketing, media communications and public relations. Many of the world’s leading professional marketing communications agencies and strategic consultancies have a major base in London. You will also find a diverse range of exciting businesses, from innovative start-ups to huge multi-nationals. From our campus in the City of London, you will have opportunities to immerse yourself in this world, and to network with marketers (subject to availability). You will also be encouraged to create your own learning opportunities.

Industry insight

You will be taught by experienced and inspirational tutors, many of whom come with industry experience in both academic and professional contexts. Many possess strong backgrounds in areas such as business, marketing, digital marketing, analytics, research and PR and have extensive networks of marketing contacts, many based nearby, which they can use to offer students opportunities to mix with professional marketers from a range of industries. Please note that staff are subject to change.

International learning experience

This course is considered from a world perspective, with the aim of preparing you for your career prospects upon successful completion and is designed to help you to understand international marketing management issues. It aims to reflect international business practices, cultures and legal frameworks, so you should develop confidence dealing with diverse people and organisations around the world.

Prepare for your future

You should complete your course with a clear idea of the career options open to you in marketing, whether in-house with a business, within an agency environment, or as an entrepreneur. If you’re interested in starting your own business, you could get business start-up advice and support from our Enterprise Hub.

Our strong global business connections provide students with access to real-life work experience, so you can put your skills into practice and make connections in the world of work2.

Careers and opportunities

On successful completion, you will be able to:

• Understand and apply marketing-related models, concepts and approaches, and articulate the dimensions of marketing management
• Understand the legal, ethical and multi-cultural dimensions of global marketing management
• Appreciate the opportunities and challenges presented by the digital arena
• Demonstrate a high level of numerical and digital literacy
• Critically evaluate evidence collected from a variety of sources
• Apply rational and analytical approaches to problem-solving, especially digital solutions
• Present information and pitches effectively to a variety of audiences
• Manage different stakeholder expectations within diverse organisations
• Apply ethical principles while demonstrating social, cultural and global awareness
• Work well independently, taking responsibility for your own actions, whilst engaging constructively in teamwork.

Our one-year Marketing Management BA (Hons) top-up course is designed to be a future-forward, commercially relevant and digitally aware course. Upon successful completion, it can help to equip you for an exciting marketing management career, and one with a global platform. You will have the opportunity to develop your marketing knowledge, skills and practice to a high-level, suitable for making strategic decisions.

During the course, you will be encouraged to perfect the skills and knowledge that aim to help you to gain employment upon graduation in a wide range of marketing jobs, and you will have access to careers advice and support to help you apply for opportunities when you complete your studies.

Upon successful completion, you will have strong employer appeal thanks to the practical, international and London-based nature of your studies, as well as your ability to develop innovative solutions to real business problems. You will have a huge array of career options. Marketing careers can also develop into more general leadership roles, so our focus on strategy and evidence-based decision-making could serve you well in building a broader career upon graduation.

When you graduate, you might have the option to choose to join the in-house marketing department of a global brand (in any sector or industry), a public-sector organisation or a charity. You might choose to go into marketing or management or leadership, and the skills you should learn will also prepare you for self-employment, if that’s what you want.
Alternatively, you might decide to apply for a post in a marketing agency, working in branding, advertising, public relations, graphic design, digital, media-buying, trend forecasting or market research, amongst the many specialisms in the marketing field.

Where our graduates work

A wide range of options will be open to you when you graduate. You might choose to take up a role in marketing, or you could apply your skills to a different business function – such as sales, product development or the supply chain. You could also go into a linked field, such as journalism or consultancy, or you could start your own business or agency.

You might take up a role with a private company, or in the public sector or for a not-for-profit organisation such as a charity. You might join a specialist agency which provides particular services to businesses, perhaps as a strategist, a creative or an account handler. Types of agencies include branding, advertising, PR, market research, SEO, media buying, design, digital, video production, social media, and more.

Further study

Upon successful completion of our Marketing Management top-up course, you may wish to continue to further your studies at postgraduate level. You can do that right here at Coventry University London, with our International Marketing MBA. You could continue to build on what you have learnt, further exploring the current theories around strategy, leadership and finance, as well as specialist knowledge in marketing management and techniques. You’ll have plenty of opportunities to gain exposure to the world of marketing in practice, applying your learning in order to sharpen your practical skills and be career-ready by the time you graduate.

We also offer alternative postgraduate degrees if you decide to take a slightly different route. You can explore all of your options using our postgraduate course search tool. You may be entitled to an alumni discount on your fees if you decide to extend your time with us by progressing from undergraduate to postgraduate study.