Course overview
MSc Digital Marketing with Data Analytics aims to reflect the digitalisation of contemporary marketing and business activities and help graduates for global citizenship, employability, and continuous career development.
- Gain the knowledge, skills sets (cognitive, practical, and transferable) and business awareness required for a successful career in marketing
- Develop a high level of transferable skills relevant to the current work environment that allows you to gain analytical and practical tools to examine complex marketing issues within a global context.
- Apply to study our MSc Digital Marketing with Data Analytics with the Extended Professional Practice route, an 18-month option aimed at individuals looking to attain a deeper understanding of business in a very practical way (additional fees apply).
Why you should study this course
- Professional accreditation and recognition1
Gain a professionally recognised Chartered Management Institute (CMI) Level 7 Certificate in Strategic Management and Leadership Practice, subject to the successful completion of the CMI accredited Professional Development module.
- London location
Living, studying, and even working in London can give you extraordinary exposure to marketing in many shapes and forms. The location gives you ready access to observe world-leading and innovative practice relevant to your degree.
- Industry insight
The course is taught by experts in business, from both academic and professional backgrounds (please note staff are subject to change). There are extensive links to industry through networking events, client-based projects, and an exciting programme of industry speakers, subject to availability2.
- Real-world experience2
The MSc Digital Marketing with Data Analytics aims to offer an understanding of digitalisation of contemporary marketing and business activities with a focus on preparing graduates for global citizenship, employability, and continuous career development. You could also opt out to apply for our MSc Digital Marketing with Data Analytics MSc with the Extended Professional Practice.
- Prepare for your future2
Your learning will be very much applied, ensuring that it relates directly to your chosen industries and to the workplace, and your tutors will aim to create opportunities for experiential learning. Teaching and assessments are often work-based, and could include case studies, simulations, presentations, live projects for clients, work experience, field trips, company visits, and guest lectures2. Should you wish to start your own business, we offer business start-up advice and support through our Enterprise Hub.
Accreditation and professional recognition
Chartered Management Institute (CMI)
This course has been accredited 1 by the Chartered Management Institute (CMI)for the 2023-24 entry. Students who successfully pass the integrated CMI Module offered in this course on their way to achieving the full Coventry University qualification will be eligible for a CMI Level 7 Certificate in Strategic Management & Leadership award and assigned the Foundation Chartered Manager (fCMgr) status.
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