Course overview
Hospitality and tourism are vital parts of the economic activity in a world city like London. The sectors are important drivers of economic growth in countries with developing economies.
This course is designed to help meet the increasing demand worldwide for graduates with the competencies and knowledge to join tourism and hospitality.
- Explore current trends and topical issues in hospitality and tourism, including sustainable practice, intercultural awareness, and digital operational technology.
- Combine academic theory, critical judgment and practical experience2 to help build the self-confidence you will need as a graduate to demonstrate industry-ready aptitudes, and to be ready to undertake leadership roles.
- Apply to study our International Hospitality and Tourism MSc with Extended Professional Practice route, an 18-month option aimed at individuals looking to attain a deeper understanding of business in a very practical way (additional fees apply).
Why you should study this course
- Professional accreditation and recognition1
Gain a professionally recognised Chartered Management Institute (CMI) Level 7 Certificate in Strategic Management and Leadership Practice, subject to the successful completion of the CMI accredited Professional Development module. - London location
Our campus lies at the centre of London. One of the world’s most visited tourist destinations. While studying, you are surrounded by a large, competitive and dynamic tourism hub, which includes a mix of related hospitality services such as heritage, events and performing arts sectors. Studying here is likely to give you access to observe world-leading and innovative business practices relevant to your degree. - Real world experience2
This course is designed to help you prepare for the fast-paced world of hospitality and tourism management. The course includes real-life scenarios that will test your creative and problem-solving abilities. You may decide to apply for our International Hospitality and Tourism Management MSc course with Extended Professional Practice. This is an 18-month option aimed at individuals looking to attain a deeper understanding of business in a very practical way. You are expected to spend 22 weeks at one (or more) host employer2 or campus-based setting(s) and will have the opportunity to apply theory to practice. Find out more about our Extended Professional Practice study option. - Prepare for your future2
Your learning will be very much applied, ensuring that it relates directly to your chosen industries and to the workplace, and your tutors will work hard to create opportunities for experiential learning. Teaching and assessments are often work-based, including case studies, simulations, presentations, live projects for clients, work experience, field trips, company visits, and guest lectures from organisations such as tour operators and leading hotel chains (subject to availability). You will have opportunities to mix with employers and to build your CV. Should you wish to start your own business, we offer business start-up advice and support through our Enterprise Hub.
Accreditation and professional recognition:
This course is accredited1 by the following professional bodies:

Chartered Management Institute (CMI)1
This course has been accredited by the (CMI)for the 2023/24 intake. Students who successfully pass the integrated CMI module offered in this course on their way to achieving the full Coventry University qualification will be eligible for a CMI Level 7 Certificate in Strategic Management & Leadership award and assigned the Foundation Chartered Manager (fCMgr) status.
Tourism Management Institute (TMI)1
This course is recognised by the Tourism Management Institute (TMI) for the 2023/24 intake. Gaining the TMI recognition will likely assure our learners that their qualification has been ratified by the professional body for tourism management. Please visit the?TMI website?for further information.
What you'll study
This course page outlines the following courses, to suit a range of students:
- MSc International Hospitality and Tourism Management (LONT082)
- Postgraduate Diploma in International Hospitality and Tourism Management (LONT082)
- Postgraduate Certificate in International Hospitality and Tourism Management (LONT082)
- MSc in International Hospitality and Tourism Management with Extended Professional Practice (LONT083)
- MSc in International Hospitality and Tourism Management with Advanced Standing (LONT084)
Courses are listed below. Select a course to see relevant modules.
Careers and opportunities
On successful completion, you will be able to:
- Appraise the international dynamic contexts and environments in which hospitality and tourism industries operate, and assess the critical issues and challenges and their impact on organisations’ strategic planning.
- apply the major business and management models, tools and theories in the context of theoretical and practical problems.
- critically assess strategic plans for hospitality and tourism organisations and destinations to ensure competitive advantage and maximise the customer experience.
- explore the concepts, processes and institutions in the production and marketing of hospitality and tourism services, including the management of resources and operations.
- critically examine the policies, strategies and approaches used to lead and develop staff within diverse international and multinational organisations in the hospitality and tourism industries.
- evaluate the strategic dimension of marketing in managing customer experience and developing the competitive advantage of hospitality businesses and tourist destinations.
- develop problem-solving, decision-making and implementation skills, to establish criteria, and employ appropriate techniques.
- critically evaluate the principles for leading and developing people and equality, diversity and inclusion at a strategic level (CMI).
The course aims to develop your existing independent study skills, enable you to use a range of techniques and research methods, and become well-equipped to meet the future leadership and managerial challenges.
On successful completion, you would emerge with well-developed powers of analysis, clear perspectives on strategy and strategic thinking. Furthermore, you will have honed your existing highly effective communication and transferrable skills; all of which are demanded by employers in the private, public, and third sectors.
Typical career routes for graduates from this course could include, but are not limited to:
- Gaining experience of working with hospitality or tourism start-up companies and SMEs
- joining a consulting firm that works with SMEs
- creating your own hospitality or tourism business
- applying transferable skills gained to scale up an existing family business
- marketing and PR roles for hospitality or tourism businesses
- roles in NGOs, the Civil Service and education. For example, writing policy, or working for a Destination Management Organisation
- progressing to managerial roles within the hospitality and tourism industries e.g. Front Office Manager, Housekeeping Manager, and Hotel Manager
- progress to further education, such as a PhD and/or developing a career in academia.
Where our graduates work
Previous graduates of our International Hospitality and Tourism Management MSc course have gone on to work at: Sheraton Hotel, Landmark Hotel, GLH, Clermont and Holiday Inn Windsor.

My name is Kavisha Prince Anthony, and I always had a dream of studying abroad. Thankfully, that dream came to life since I applied to the Study Advisor. I was able to receive my visa within four days. I also had some visa refusals in the past; I had about six UK visa refusals in the past, but thankfully, it was not an issue since the Study Advisor was able to make things work this time. I highly recommend Study Advisor for your dreams of going abroad, whether it be the UK or any other European country there is.