WHAT IS MARKETING (DIGITAL INNOVATION) BA (HONS)?
Read moreOur journeys are increasingly digital — you’re doing it right now! Innovation is about being the pioneers in society. It’s more than just knowing what buttons to push, it’s asking some hard questions and solving some really complex problems.
Our course focuses on global communication, pulling the levers behind the curtain to put your brand out in front. It goes way beyond social media, it’s about understanding the digital journey all of us take.
You will have the opportunity to develop the technical skills and consumer insight to devise captivating digital strategies, develop a deep understanding of the digital environment, and solve pressing problems.
COURSE MODULES
Here's an example of the types of modules you'll study (the contents and structure of the course are reviewed occasionally, but it is unlikely that there will be significant change).
Module information is not available for this programme.
- Level 4 (Undergraduate year 1)All students must complete these modules:
- The Global Business Environment (BM4115)
- Academic, Personal and Professional Development (BM4720)
- Live Management Enquiry Project (BM4725)
- Marketing Principles (MS4105)
- Social Media Channels (MS4106)
- Consumer Behaviour and Analysis (MS4107)
- Creative Skills for Marketers (MS4109)
- Marketing Communications (MS4201)
- Creating and Delivering Operational Plans (BM5723)
- Applied Management Skills (BM5726)
- Luxury Brand Management (MS5106)
- Digital Marketing: Fundamentals (MS5107)
- Digital Marketing: Strategy (MS5108)
- Market Research and Analysis (MS5111)
- Persuasive Advertising and Insight (MS5209)
- International Marketing (MS5301)
- Capstone Business Project (BM6725)
- Digital Business and Cyber Security (BM6727)
- Strategic Marketing (MS6101)
- Marketing Agency (MS6106)
- Buying, Selling, and Negotiation (MS6202)
- Marketing in Society (MS6203)
- Service Ecosystems (MS6208)
My name is Kavisha Prince Anthony, and I always had a dream of studying abroad. Thankfully, that dream came to life since I applied to the Study Advisor. I was able to receive my visa within four days. I also had some visa refusals in the past; I had about six UK visa refusals in the past, but thankfully, it was not an issue since the Study Advisor was able to make things work this time. I highly recommend Study Advisor for your dreams of going abroad, whether it be the UK or any other European country there is.