Here’s a quote from Sarah Carter (first class hons graduate in Marketing Management and award winner of the Dean’s commendation for performance):

“I was inspired by the enthusiasm of my marketing lecturers. It gave me a vision of what I really wanted to do. It has not been easy, but thinking about my future and studying something I am passionate about has got me through. Being committed and not giving up is the key to success.”

We bring marketing to life with inspiring, real-world experiences. On this degree course, accredited by the Chartered Institute of Marketing, you can develop into an outstanding business professional so, like Sarah you can discover a career you love.

Our business campus is both state of the art and welcoming. This is a special and unique place that will enable you to flourish and grow from undergraduate student to confident business and marketing professional.

You are a name here. We value your individuality. Throughout your degree course, you will be mentored and supported by a Personal Tutor. These are the people who will support you through life’s challenges. You will also benefit from our Student Experience Representatives (SERs). These are the students who make sure that your voice is heard.

It’s a dynamic, competitive world for marketers today. We will equip you with much more than marketing knowledge. Your future employers are seeking skills that we develop with you. This means you leave us with many valuable experiences giving you an edge at interview and in the workplace.

Your transformation from new student to future marketing professional will begin from day one. In your first year you will gain an understanding of marketing in a real-life context along with essential digital marketing skills. You will also develop management awareness in areas such as finance, people and organisations.  

In year two, you will use this marketing knowledge to make key decisions and consider the different ways businesses operate around the world. You will start to shape your career path by choosing an aspect of marketing and a five week work placement that suits your personal interests and ambitions.

You will have the chance to undertake an optional year-long placement which really brings your course to life and will enhance your graduate employment prospects. How does a work placement at Aston Martin sound? That’s what marketing graduate Shannon experienced during her time with us and is just one of many great placement opportunities this course provides. You may even have a year studying business and management abroad in Europe, North America, Asia or Australasia.

Your final year is even more tailored towards giving you the competitive edge you need to enter the area of marketing you want. You will carry out an original supervised research project into a subject you select and complete a module designed to maximise your individual professional success. Everything you study will be anchored to today’s business world. You will be looking at small local businesses right through to the leading brands, as well as up-coming trends in key marketing areas such customer behaviour and digital communications.