OVERVIEW
Study a Bachelor of Business at MIT’s Sydney or Melbourne Campus next semester. After one year of broad business education, students specialise with a major in Marketing, Digital Marketing, Management or Accounting.
Bachelor of Business - Marketing teaches you essential business principles and how marketing fits into the bigger picture.
The field of marketing is moving rapidly, but the core principles of product, price, place and promotion remain the same. This course gives you a wide angle lens on the landscape and an education that will stay relevant over time.
Learn the art of persuasion. Hone your communication skills. And find out how to deliver strategic marketing campaigns that get results.
CAREER PATHS
A Bachelor of Business - Major in Marketing is a ticket to the industry of your choice. Graduates find entry level jobs in agencies, in-house at large and small organisations.
Career roles include:
- Marketing Specialist
- Market Research Analyst
- Brand manager
- Media Planner
- SEO and SEM Strategist
- Social Media Manager
- Content Marketing Manager
- Writer or Copywriter
- Event planner
- Public Relations
- Communications Strategist
COURSE STRUCTURE
All students complete general business education in their first year before choosing a specialism.
As you progress through your course, your knowledge will become more focussed on your chosen major field. This is put into action in your final year industry-based project.
COURSE LEARNINNG OUTCOMES
The Bachelor of Business major in Marketing aims to provide graduates who will:
- Demonstrate a broad and coherent knowledge of theoretical and practical marketing and business applications in the global context
- Be able to critically evaluate marketing alternatives and have the confidence to propose and apply effective and/or creative solutions
- Demonstrate knowledge in the process of creating, communicating, delivering and exchanging offerings that have value to customers;
- Be able to plan, implement, control and evaluate marketing strategies, tactics and operations through critical marketing research and data analysis and respond to marketing challenges
- Be able to work effectively in a team environment and communicate knowledge, skills and ideas to others in different contexts: organisational, industry and globally
- Be able to apply knowledge and skills to demonstrate autonomy, well-developed judgement and responsibility and ability to use cutting edge technology with a marketing context
- Achieve a professional credential that will be recognised and valued globally
- Exercise critical thinking and problem solving and be able to analyse complex marketing issues
- Exhibit The MIT Graduate attributes
AQF Level
Summary:
Graduates at this level will have broad knowledge and skills for professional work and/or further learning.
Knowledge:
Graduates at this level will have broad and coherent theoretical and technical knowledge with depth in one or more disciplines or areas of practice [K1]
Skills:
Graduates at this level will have well-developed cognitive, technical and communication skills to select and apply methods and technologies to:
- Analyse and evaluate information to complete a range of activities [S1]
- Analyse, generate and transmit solutions to unpredictable and sometimes complex problems [S2]
- Transmit knowledge, skills and ideas to others [S3]
Application of knowledge and skills:
Graduates at this level will apply knowledge and skills to demonstrate autonomy, judgement and defined responsibility: Graduates at this level will apply knowledge and skills to demonstrate autonomy, well-developed judgement and responsibility:
- In contexts that require self-directed work and learning [A1]
- Within broad parameters to provide specialist advice and functions [A2]
