OVERVIEW
Study a Bachelor of Business at MIT’s Sydney or Melbourne Campus next semester. After one year of broad business education, students can specialise with a major in Digital Marketing, Management, Marketing or Accounting.
When you study a Bachelor of Business - major in Digital Marketing, you open the door to a thriving industry. As businesses increasingly go online, digital marketing is essential to product innovation as well as communicating with audiences.
Digital marketing lifts the lid on what’s going on behind the scenes. How do people use a website? Which ad gets the most clicks? Which social media platforms are customers using?
Graduate knowing how to create digital content that helps businesses grow.
CAREER PATHS
A Bachelor of Business - Major in Digital Marketing is a ticket to the industry of your choice.
Career roles include:
- Content management and strategy
- SEO/SEM specialist
- Digital marketing manager
- Video/Audio Marketing developer
- Digital marketing strategy analyst
- Business, strategy and management consultant
- Digital marketing analyst
- Digital business solution manager
- Business Analyst/Consultant
- Digital business development manager
- Social media manager
The Bachelor of Business has a core of ten units, which provides students with a well-rounded understanding of the business world and how each aspect fits into the larger picture of Business. The course also contains ten units related to each major area of study and four elective units designed to complement core units and provide additional in-depth knowledge and expertise in the business discipline.
LEARNING OUTCOMES
The Bachelor of Business major in Digital Marketing aims to provide graduates who will:
- Possess a well-developed awareness of professional practice in the context of digital marketing.
- Apply theoretically-informed understanding of digital marketing in independent and collaborative projects across a range of media.
- Possess information literacy skills to locate, gather, organise and synthesise information across diverse platforms to inform the understanding of digital marketing.
- Be critical thinkers and creative practitioners who are intellectually curious, imaginative and innovative; with an ability to evaluate their own and others' work.
- Demonstrate an awareness and knowledge of global contexts and openness to cultural exchange.
- Employ professional digital marketing skills responsibly and respectfully in a global environment.
- Possess the awareness of ethical practice in the personal, political and professional contexts of society.
- Possess the skills to behave ethically in personal and professional contexts.
- Possess well-developed skills and proficiencies to communicate and respond effectively and appropriately across different contexts and diverse workplace cultures.
- Demonstrate digital literacy and production skills across a range of media and media texts
AQF Level 7
Summary:
Graduates at this level will have broad knowledge and skills for professional work and/or further learning.
Knowledge:
Graduates at this level will have broad and coherent theoretical and technical knowledge with depth in one or more disciplines or areas of practice [K1]
Skills:
Graduates at this level will have well-developed cognitive, technical and communication skills to select and apply methods and technologies to:
- Analyse and evaluate information to complete a range of activities [S1]
- Analyse, generate and transmit solutions to unpredictable and sometimes complex problems [S2]
- Transmit knowledge, skills and ideas to others [S3]
Application of knowledge and skills:
Graduates at this level will apply knowledge and skills to demonstrate autonomy, judgement and defined responsibility: Graduates at this level will apply knowledge and skills to demonstrate autonomy, well-developed judgement and responsibility:
- In contexts that require self-directed work and learning [A1]
- Within broad parameters to provide specialist advice and functions [A2]
