Understanding mass communication and media within a business - from creator to consumer.

From digital advertising and the internet to TV, popular film and news, the mass media is a significant force in modern culture, touching many aspects of our lives and influencing the ways in which we interact with the world around us.

Northumbria University is ranked top 20 in the UK for Communication & Media Studies (Times Good University Guide, Subject League Table 2023).

Mass Communication and Business is an innovative media-based top up course that provides an insight into the ways in which the mass media influences our perceptions, our choices and our feelings towards brands and businesses.

Studying areas such as advertising, buyer behaviour and organisational analysis, you will develop specialist knowledge of the concepts, theories, practices and methods that typify contemporary media, communication, cultural studies, and related business theory.

Building on your previous educational experience, the top up award aims to instil the specialist knowledge, skills and confidence you will need to take on complex communication problems and issues, particularly in relation to business.

The student satisfaction rate for this course is 93% (NSS 2022)

Explore similar courses with our Media Studies degree which allows you to dissect the influence and impact of media in our society, delving into topics such as journalism, film, social media, and communication to gain a deeper understanding of how information and narratives shape our world.

What will I learn on my BA (Hons) Mass Communication and Business course?

This one year top up will equip you with a comprehensive knowledge of the world you will enter into beyond your degree. The course structure will enhance your interest in media and cultural studies, tailoring that interest towards business-related career routes.

The course modules will be delivered through a combination of lectures, seminars and subject-specific small group sessions. These sessions will test your ability to critically engage with advanced mass communications and business theory and demonstrate your understanding of the concepts raised in lectures.

Seminars will give you the opportunity to discuss ideas with your peers, working together to find solutions to theoretical problems. Assessment takes a variety of forms including essays, presentations, projects, and reports. This approach encourages you to think flexibly and dynamically, as you explore complex ideas and find the best ways to present your findings.

• See all the Modules for this course.

Who will teach you at Northumbria?

Delivered by a specialist team of academics and practicing artists, you can rest assured that the skills you learn will be at the forefront of this exciting industry.

To fully support your learning journey you will have a dedicated personal tutor who will be on-hand to offer help or assistance throughout the duration of your studies, in addition to an optional peer mentor who is currently undertaking an undergraduate degree.

Northumbria University regularly welcomes outside speakers and alumni to provide an insight into how you can increase your employability and the external pathways that an arts qualification can provide.

You will be supported at every step of your course, ensuring you leave with confidence and the understanding required to progress to your preferred undergraduate degree.

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