Overview
Data analytics makes decision-making 5x faster for businesses, with the global business intelligence market set to grow to a massive $33.3 billion by 2025 (TechJury, 2023).
If you want to take advantage of this current growing demand, be sure to accelerate your career aspirations with a business-focused Masters degree that will enhance your employability in the growing field of Business Analytics.
On this course, you will build upon your current knowledge of business by gaining invaluable knowledge and desirable skills in core areas of leadership, management, strategy, innovation, and project management. Following this, our specialist modules in the second semester will then enable students to develop their expertise in business analytics, focusing on business intelligence technologies and strategic marketing models.
Key facts
- This course is specifically designed for non-business graduates.
- Develop your personal capability, professional practice, creativity, innovation project management and leadership potential.
- Specialise in Business Analytics in the second semester.
- Newcastle Business School is part of a select group of business schools worldwide, following accreditation by the Association to Advance Collegiate Schools of Business (AACSB) in business and accounting – the first in Europe to gain the double accreditation.
- Upon completion of your programme, you will be eligible for the QA Professional Pathways programmes to further develop your skills with one of the UK’s largest providers of IT and project management training.
- This course is also available as an Advanced Practice option, where you’ll gain all-important work experience and professional skills that will enhance your overall employability.
What will I study?
Throughout the course, there’s a focus on developing your personal capability, creativity, innovation, project management, and leadership potential.
You will study specialist modules that will cover topics such as Business Intelligence in Practice as well as Strategic Marketing and Analytics, in which you will develop expertise in data analytics tools as well as management strategies for the analysis of organisational data.
The course culminates in a Masters dissertation where you’ll develop your academic skills and overall employability by building your confidence and presentation skills, effective teamworking, and research skills.
How will I be taught and assessed?
- Teaching is delivered through lectures, seminars, studios, tutorials, and workshops totalling around 12 hours per week.
- You’re expected to engage in independent study, around 30 hours per week.
- Assessment is based on a mix of assignments, presentations, group work, reflective reports, and portfolios.
- Taught by experienced lecturers and academics who use their industry experience to demonstrate how theories translate into real-life situations.
- Technology Enhanced Learning (TEL) is embedded throughout the course with tools such as the ‘Blackboard’ eLearning Portal.
- Benefit from weekly academic support sessions designed to build your confidence and ability as a postgraduate learner.
- You will be assigned a guidance tutor at induction that you will have meetings with at regular intervals across your period of study.
MSc Business with Business Analytics
If you enrol on the 1-year Masters (non-Advanced Practice) your study duration will be 12 months long over the 3 consecutive semesters.
Academic requirements
- Minimum 2:2 honours degree, or equivalent
English language requirements
- IELTS 6.5 (or above) with no single element below 6.0 or equivalent.
If you don’t meet the academic requirements
Applicants who do not meet the academic requirements but who do have substantial experience of working in a business organisation and/or possess a relevant professional qualification will also be considered. If you are unsure if you meet the entry criteria, please contact us and our team will be able to advise you.
Please note that if your qualifications are not in English, we might need certified translations in order to proceed with your application.
Masters Foundation programme
Alternatively, you may also be eligible for one of our Pre-Masters courses. These are pathway programmes designed specifically for students who require additional support to meet the entry requirements of their chosen Masters degree.
Pre-Sessional English and Study Skills
If you have IELTS 5.5 – 6.0, you may be eligible to join our Pre-Sessional English before starting this programme. This programme will help you develop language skills in a content-based approach to learning involving critical thinking, questioning, discussion, reflection and analysis.

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