Overview
The U.S. Bureau of Labor Statistics predicts that jobs for advertising, promotions and marketing managers will grow 10% between 2020 and 2030 (Forbes, 2022).
This programme is designed to give you an insight into business and enable you to specialise in marketing management, focusing first on building your general business knowledge to then later develop your leadership potential, learn about project management, and grow your understanding of international business.
Key facts
- This course is designed to develop your understanding of the global business environment, importance of marketing within an international context, and strategic marketing.
- Created for non-business graduates.
- Specialise in Marketing Management in the second semester.
- Newcastle Business School is part of a select group of business schools worldwide, following accreditation by the Association to Advance Collegiate Schools of Business (AACSB) in business and accounting – the first in Europe to gain the double accreditation.
- Upon completion of your programme, you will be eligible for the QA Professional Pathways programmes which will enable you to further develop your skills with one of the UK’s largest providers of IT and project management training.
- This course is also available as an Advanced Practice option, where you’ll gain all-important work experience and professional skills that will enhance your overall employability.
What will I study?
This course is designed to develop your understanding of the global business environment, importance of marketing within an international context, and strategic marketing. Thanks to our specialist modules, you will gain an understanding of strategic marketing and consumer behaviour – giving you the required knowledge and skills to strategically analyse data and implement competitive marketing strategies. The development of these skills will enhance your employability when you are seeking a career post-graduation, whether this is in business or marketing.
How will I be taught and assessed?
- Teaching is delivered through lectures, seminars, studios, tutorials, and workshops totalling around 12 hours per week.
- You’re expected to engage in independent study, around 30 hours per week.
- Assessment is based on a mix of assignments, presentations, group work, reflective reports, and portfolios.
- Taught by experienced lecturers and academics who use their industry experience to demonstrate how theories translate into real-life situations.
- Technology Enhanced Learning (TEL) is embedded throughout the course with tools such as the ‘Blackboard’ eLearning Portal.
- Benefit from weekly academic support sessions designed to build your confidence and ability as a postgraduate learner.
- You will be assigned a guidance tutor at induction that you will have meetings with at regular intervals across your period of study.
MSc Business with Marketing Management
If you enrol on the 1-year Masters (non-Advanced Practice) your study duration will be 12 months long over the 3 consecutive semesters.
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