Today’s global business environment sees companies rely heavily on digital technologies to stay ahead of the game.

Is this course for me?

This course aims to provide you with the specialist knowledge and capabilities to understand digital business in the modern world. You will engage specifically with the principles, theories and practices utilised within digital economy and digitally enabled organisations and become equipped to successfully lead and manage digital advances in a business environment.

Open to those from any undergraduate background, this Masters course is suitable for those with an interest in digital business and management and those who would like to develop their understanding of the digital economy and digital business.

Your tutors will use a variety of teaching methods, including: lectures, case discussions, seminars, practical exercises, and workshop activities supported by tutor-led directed learning. The focus will be on your application of theory to ‘real life’ situations, critically analysing and making recommendations for appropriate ways forward.  

As this is a Masters course there is a major element of independent learning and self-motivated reflection.

Our assessment strategy is based on our understanding that everyone has different needs, strengths and enthusiasms. Assessment is based on course work and our methods will include essays, reports, group work, presentations, and either the master’s dissertation, or consultancy project.

Our?staff?are actively pushing at the frontiers of knowledge in this field and generating new concepts and insights. Business and Management at Northumbria is ranked 9th in the UK for research power (REF 2021), with the quality of our research, teaching and engagement with businesses further enhancing our global reputation.  

Newcastle Business School is part of a select group of business schools worldwide, with accreditation by the Association to Advance Collegiate Schools of Business (AACSB) in business and accounting – the first business school in Europe to gain this double accreditation. Founded in 1916, AACSB International is the longest serving global accrediting body for business schools that offer undergraduate, masters, and doctoral degrees in business and accounting.

Newcastle Business School provides first-class teaching in a world-class environment. From social spaces and hub areas to lecture theatres and exhibition spaces, our facilities are exceptional. The 24/7 University Library achieves some of the highest levels of student satisfaction in the UK and has held the Cabinet Office accreditation for Customer Service Excellence since 2010.

The University has also invested heavily in IT labs and facilities. You’ll use software such as ARIS Express Business Process Modelling, various SAS applications, Microsoft Project, specialist decision-making software, and Google Analytics.

Technology Enhanced Learning (TEL) is embedded throughout the course with tools such as the ‘Blackboard’ eLearning Portal and electronic reading lists that will guide your preparation for seminars and independent research. Our use of lecture capture software will help you revise challenging material.

As a Masters student you’ll develop your research skills to a new and higher level. Your research supervisor will help you submit a proposal for your Masters dissertation, or consultancy project and then discuss its development through to completion in the final semester.

If you decide on a consultancy project rather than a dissertation, you’ll still undertake primary and desk-based research. Through this you’ll gain, and be expected to demonstrate, a deep understanding of the issues that are involved in a topic of your choosing.

Throughout your course you’ll be an active participant in the on-going research agenda that’s at the heart of Newcastle Business School. With conferences and research events regularly taking place, and with staff discussing their own research as it relates to the topics you’ll study, there’s a strong emphasis on you engaging in up-to-date enquiry-based learning.

The course could also lead you to a?postgraduate research degree?such as an MPhil, PhD or Professional Doctorate.

Whatever you decide to do, you will have the transferable skills that employers expect from a master’s graduate from Northumbria University. These include the ability to tackle complex issues through conceptualisation and primary research, the ability to contribute to new processes and knowledge, and the ability to formulate balanced judgements when considering incomplete or ambiguous data.