Join our two-year, industry recognised, CIM accredited Digital Marketing Masters. Focus on developing a better understanding of the role digital marketing plays in contemporary marketing.

Delivered in collaboration with leading marketing professionals this Masters is relevant to those from any undergraduate background who want to develop their knowledge of innovative digital marketing strategies.

Why study Digital Marketing Advance Practice?

As the digital era develops and our reliance on digital technology increases. The industry needs marketing professionals to innovate with digital and online marketing strategies to ensure businesses remain ahead of their game.

Our two-year, industry recognised postgraduate MSc Digital Marketing course focuses on developing a better understanding of the role digital marketing plays in contemporary marketing. The course focuses on the importance of marketing metrics, using analytic techniques to measure effectiveness.

In the second year you will undertake an Industry Consultancy Project allowing you to apply the knowledge and skills you have gained during your first year of study to a real-life industry issue from a range of employers. This authentic learning context ensures that you experience what it feels like to work within a team on a contemporary project that has real relevance and impact. Working to a client's brief, with academic supervision, you will advance your ability to apply theoretical concepts and research skills to produce a practical recommendation to a challenging problem.*

*Be aware that all Advanced Practice with investigative consultancy project routes are similar to many of our 1-Year MSc with consultancy project routes, while 2-year Advanced Practice course spends more dedicated time in the Business Clinic, reflected on the total assessment input for the two 60 credit modules.

You will learn through a mix of lectures, seminars and workshops combining theory with case studies and examples. Guest lectures from visiting professionals will support your learning and industry practitioners will set live project briefs and offer personal feedback.

Given the ever-changing nature of the digital marketing field, you will be encouraged to innovate and apply emerging technologies to solve business problems.

During the second year you will have the opportunity to undertake a consultancy project for a whole semester. You will follow this up with an Applied Management Work Investigation Report that will critically analyse an issue related to your practical experience.

This course also includes a residential day for the leadership and team-building event, which is in the first semester, which is aimed at strengthening skills in team working, emotional and cultural intelligence, self-reflection, independent learning and critical thinking.

The main assessment method will be via individual assignments and business reports where you’ll be expected to take a deep and critical approach and demonstrate your ability to think widely about the issues presented.

You will also be required to submit a 15,000 word, subject-specific dissertation where you’ll explore a digital theme in depth, applying research skills and methodologies that will be covered as part of your dissertation preparation.

You will have the option to undertake a Masters consultancy project as an alternative to the dissertation, which will be discussed during the course.

*We are currently reviewing modules which provide opportunities to work with industry to gain real experience. Modules will be updated in due course. Be aware that all Advanced Practice with investigative consultancy project routes are similar to many of our 1-Year MSc with consultancy project routes, while 2-year Advanced Practice course spends more dedicated time in the Business Clinic, reflected on the total assessment input for the two 60 credit modules.

You’ll be taught by experts who posses a real passion for marketing and its digital evolution, including guest lecturers.

The members of staff who deliver this course are recognised thought leaders in digital marketing and include a writer of a leading text on direct and digital marketing, PhD qualified academics and respected marketing practitioners. The team also has a great track record in preparing Northumbria students for the Institute of Direct and Digital Marketing (IDM) National Student Competition.

In the fast-paced and ever-changing world of digital marketing, openness to learning new ideas and interdisciplinary is key to your future success. Therefore, we are pleased to offer you a diverse range of staff to learn from, who collectively have expertise in many marketing disciplines and important areas of digital marketing research to share.

Newcastle Business School at Northumbria University has an elite, global reputation for delivering some of the best business management education in the UK.

You’ll learn in exceptional facilities that feature everything you need to support your studies, from Harvard-style lecture theatres to a Starbucks coffee shop.

Newcastle Business School attracts students from around the world and this internationally diverse student population will help you expand your global marketing perspectives.

On certain modules, you’ll be taught in a workshop environment where IT will be at the heart of your learning experience and you’ll be encouraged to use technology including business simulations, Prezi and Google Analytics.

Each semester you’ll get the chance to share your views on individual modules, the learning environment and anything else you want to tell us about the course.