Join our stimulating MSc Marketing course and tailor your course to suit your needs.

Explore the fundamental principles of marketing alongside contemporary issues, pursue your interests and specialise in an area of your choice. Look into topics such as:

• How do marketers measure the effectiveness of their campaigns?
• What are the challenges of successfully launching a brand across cultures?
• What influences consumers’ choice and preference of one product/brand over the others?

Our Marketing masters will prepare you for the modern challenges within the marketing industry. You will learn how to tackle the challenges faced within the profession where consumers grow more resistant to advertising and marketing budgets are rising. You will develop a sophisticated understanding of the central role marketing plays in contemporary business strategy.

We encourage graduates to apply with both a business or non-business background. This specialist masters will equip you with advanced knowledge and key management capabilities to make an impact in the workplace.

Key advantages of this course:

• Provides up-to-date knowledge with a real emphasis on practical marketing solutions
• The course is built around the requirements of two significant professional bodies; the Chartered Institute of Marketing (CIM) and the Marketing Research Society (MRS). This will allow you to demonstrate your learning is in line with professional benchmarks
• In semester 2, you will be able to choose focused modules of interest
• For your final project, you can choose between two options. The first option is an individual dissertation on a marketing subject of your choice. The second option involves providing professional guidance to real clients within our award-winning Business Clinic
• This masters in marketing provides professional value and intellectual challenge. It encourages critical thinking, creative problem-solving and effective communication in what is a fast pace, evolving industry
• You will develop assessment work in a variety of formats. This includes business reports and infographics, providing the skills needed to communicate your ideas to employers
• You will be able to take advantage of our links with the industry by attending guest speaker events and taking part in live competition briefs

Our MSc Marketing course is taught by academics at Newcastle Business School, which is double AACSB accredited in business and accounting. This reflects the international reputation of our research as well as the passion of our teaching staff.

You will be part of a vibrant business community, where you will be encouraged to engage with staff and research activities throughout your course. You will also benefit from access to our valuable network of external partners and business contacts.

This course is accredited by the Chartered Institute of Marketing (CIM), one of the world's leading professional bodies in the marketing field. The accreditation provides the chance to work towards professional marketing qualifications upon graduation through the CIM's IDM graduate gateway.

CIM qualifications are highly sought after by employers. The content is reflected in our own degrees, which ensures we are equipping students with the best opportunities for a successful marketing career.

You will learn through a stimulating mix of lectures, seminars and workshops based around real life business case studies, enhanced by a residential day for the leadership and team-building event which is in the first semester and an intensive team-based business simulation event later on.

The MSc Marketing course at the Newcastle Business School is a one-of-a-kind specialist programme that allows you to tailor your studies to meet specific learning and career goals. Your learning experience provides you with a sophisticated understanding of marketing theory and practice, allowing you to bridge the gap between academic theory and its application.

In addition to the core modules that you will study, you will have the opportunity to select two specialist modules in semester two.

For your final project you will have the choice of either an individual dissertation on a marketing subject of your choice (working alongside a marketing academic), or to work in our Business Clinic on a team-based consultancy project, where you will work with clients to find solutions to real-life business problems.

You will be taught by leading academics and supported by our experienced staff, many of whom have worked in business as well as academia.

Your modules will be delivered via a range of methods including seminars, workshops and action learning sets. There is 3- 4 hours classroom teaching and lecturing per module on this programme and you will be expected to actively self-initiate learning opportunities to a significant extent.

All modules on this programme are supported by professors and research-active academics who are at the forefront of their subject areas, and who offer one-to-one consultation, office hours, and timely communication via digital platforms. An extensive programme of academic skills support is also available from staff in our University Library. Extensive feedback, from both tutors and peers is built into the course. Whatever your background, we will help you take the more critical, deeper and research-informed approach that is needed for a Masters degree at a UK university.

Newcastle Business School provides first-class teaching in a world-class environment. From social spaces and hub areas to lecture theatres and exhibition spaces, our facilities are exceptional.

The 24/7 University Library achieves some of the highest levels of student satisfaction in the UK and has held the Cabinet Office accreditation for Customer Service Excellence since 2010.

The University has also invested heavily in IT labs and facilities. Business software includes ARIS Express Business Process Modelling, various SAS applications, Microsoft Project, and specialist decision-making software.

Technology Enhanced Learning (TEL) is embedded throughout the course. We use tools such as the ‘Blackboard’ eLearning Portal, lecture capture software to allow for catch-up streaming, and electronic reading lists that will guide your preparation for seminars and independent research.

Our staff are actively pushing at the frontiers of knowledge and generating new understanding and insights. Over 40% of our publication outputs and 60% of our impact case studies have been assessed as internationally excellent or world leading (REF 2014).

Throughout your course, you will be an active participant in the thriving research culture that is at the heart of Newcastle Business School. With conferences and research events regularly taking place, and with staff discussing their own research as it relates to the topics you’ll study, there’s a strong emphasis on current real world issues. Much of our research takes place in collaboration with business partners, and by engaging with our ongoing work you will have opportunities to build a network of valuable contacts during your time here.

On completion of the course, you will have a broad understanding of strategic marketing as well as valuable expertise in your chosen pathway.

You will have strong emotional, cultural and business intelligence, allowing you to excel in decision-making, information handling and project management. These attributes will make you a strong candidate for management positions within marketing. You’ll also be equipped to enter a consultancy role, or to undertake further research either within or outside of Higher Education.

Newcastle Business School is partnered with the Chartered Institute of Marketing (CIM), and our existing marketing courses are accredited under the CIM’s Graduate Gateway, allowing students the opportunity to undertake professional examinations upon completion of their course. Taking your skills to the next level with a Marketing Masters from Northumbria will help you stand out from the crowd when seeking professional employment.