• Programme overview

• During your year of study you will explore subjects such as sustainable destination development and crisis management, experience design and digital marketing, trends and revenue management in hospitality, and leading, managing and developing people. You will also learn to assess your own self-development and develop your team leadership and presentation skills.

  Our programme has developed close relationship with tourism and hospitality industry. You can access a range of industry engagement opportunities such consultancy projects for real businesses, guest sessions from industry practitioners, industry-led workshops and fieldwork visits to travel related exhibitions and destinations. Such opportunities help you develop critical insights into the industry.

  A range of assessment methods, including essays, reports, case-studies and oral presentations, will be used to measure your performance academically and in relation to experiences in the workplace. Most importantly, MSc candidates will have the whole year to undertake a capstone project under supervision of a specific supervisor. You’ll also benefit from research method training workshops, to help you succeed in your capstone project.

  The design of our postgraduate programmes focuses on four taught modules and a capstone project. We believe that simplicity in programme design provides you with a better learning experience. The dynamic and challenging nature of contemporary business does not isolate concepts into small packages – and neither do our programmes. This approach links concepts together as they are in the real world, and enables you to focus in on what really matters.

  Core modules

  • Capstone Project (PBS7000)

    In this capstone project, you will synthesise and apply learning from the taught element of the programme to a project of your choosing. There is scope for you to undertake a broad range of project types, including consultancy, business analysis, business development or academic study.

  • Trends and Revenue Management in Hospitality (THM7001)

    As issues confronting hospitality managers are rapidly evolving, we are compelled to evaluate current trends and react to changes that have a direct impact on revenue management. In this module, you will examine problems and characteristics specific to the hospitality sector, scrutinise a range of relevant theories and evaluate service quality perspectives and digital trends, enabling you to apply the knowledge you gain to revenue management and decision-making processes.

  • Sustainable Destination Development and Disaster and Crisis Management in Tourism and Hospitality (THM7002)

    In this module, you will assess tourism planning and management issues in relation to sustainable destination management. You will gain a sound grasp of the theories, approaches, principles and methods of disaster and crisis planning, prevention, management and control within the context of the tourism and hospitality industry.

  • Experience Design and Digital Marketing (THM7003)

    Modern design approaches can be used to develop new and better touristic experiences. In this module, you will examine a broad range of insights and cases, focussing on how they enable the tourism industry to track and communicate with visitors in a more meaningful way and more effectively manage visitor experiences. As digital marketing has become crucial for brands and companies to attract customers and gain their trust, you will engage with this critical and far-reaching subject by evaluating the creation and implementation of integrated digital marketing plans.

  • Managing People and Finance (HRL7006)

    This module will provide an introduction to the complexities of leading, managing and developing people in the workplace. It is one of the core areas in the field of both Human Resource Management and Management, and through an exploration of both relevant theory and practice, it seeks to develop a critical understanding of the complexities and contested nature of leadership and management and the opportunities for leading and developing people, groups and organisations. Additionally, the module aims to provide knowledge and understanding of accounting and finance for managers.

  • Postgraduate Academic and Professional Development (PBS700PD)

    Developed to enhance students’ academic and employability skills, the Postgraduate Personal and Professional Development module focuses on the core skills required for effective postgraduate study. Linked to the sustainability agenda, the module provides a programme designed to enable the identification of areas for development, the knowledge and skills required to achieve those areas, the ability to evidence success, and the skills to become a responsible, resilient, and reflective practitioner.

Every postgraduate taught course has a detailed programme specification document describing the programme aims, the programme structure, the teaching and learning methods, the learning outcomes and the rules of assessment.

The following programme specification represents the latest programme structure and may be subject to change: